Audience Targeting

Reach the right audience with smart targeted ads. Increase engagement, get better results, and run personalized campaigns with precision targeting.

Smart Ad Targeting
Face Detection & Demographics
Personalized Campaigns
GDPR-Compliant
Higher ROI

GET STARTED

Why Audience Targeting?

Audience Targeting improves ad performance by reaching the right people with the right ads at the right time. Use data-driven insights to deliver personalized campaigns based on demographics and behaviour that increase engagement and ROI.

Maximise Ad Impact

Target the right audience with dynamic, customised content. Use precise audience segmentation to deliver ads that resonate with each group and maximise campaign performance.

Personalised Campaigns

Show personalised content that resonates with your audience and keeps them interested. Our solution analyses audience data to show ads that are relevant and targeted for each viewer.

Cost-Effective Targeting

Use powerful audience targeting without breaking the budget. Our solution uses smart data insights to maximise ROI for all businesses of all sizes.

Audience Targeting Features

EasySignage makes audience targeting simple. Our Audience Analytics provides detailed insights into who engages with your content, enabling smarter decisions to improve your campaigns.

Targeted Content

Show content that resonates with your audience. Adjust displays based on demographic information to boost engagement.

Privacy First

All audience data is anonymous and securely processed, ensuring privacy and full GDPR-compliance.

Edge AI Processing

Our AI analyzes audience data directly on the device for quick, secure insights without extra infrastructure.

Data-Driven Marketing

Use audience insights to improve campaigns and product placement. Identify which content draws attention and engages viewers.

Track Your Audience

Monitor how many people view your digital signage, how long they watch, and which content captures their attention.

Works Offline

Audience targeting keeps running even if the internet goes down, so you never lose data.

How Audience Targeting Works

EasySignage Audience Targeting uses AI and machine learning to identify viewer demographics, such as age and gender, when someone looks at your digital signage screen. Based on these insights, the system automatically displays content and ads tailored to that specific audience, ensuring messages are more relevant.

Audience Targeting (show the right Ads to the right people)

EasySignage Audience Targeting ensures your ads reach the most relevant viewers. Using a connected camera and AI insights, the system identifies audience demographics like age, gender, and emotions, from a distance up to 6 meters away.

When someone looks at your digital signage, it analyses their profile and displays personalised ads that aligns with them. All you need to do in the EasySignage CMS is enable audience targeting for the specific media, assign an age range, and choose a targeted gender; the system takes care of the rest, showing the right content to the targeted people.

This boosts viewer engagement and increases the effectiveness of your advertising campaigns, making them feel more personal. As a result, you’ll maximize your return on investment (ROI).

EasySignage Audience Targeting is built with privacy as a top priority. It does not collect personal identifiable information (PII); instead, all data is anonymised and processed in real time without being stored.

This ensures full compliance with GDPR and data protection laws. Advertisers can deliver highly targeted ads and content while gaining valuable insights and keeping audience privacy safe and secure.

Edge AI Processing – Smarter Targeting Without Extra Hardware

The Audience Targeting solution operates directly on your device, with no additional equipment or complicated setup needed. All data is processed locally in real time, ensuring faster responses and reducing costs.

Even if the internet connection fails, the system continues to detect faces, analyse demographics, and match content to the right audience on screen. This guarantees your ads stay relevant, your campaigns remain effective, and you never miss a chance to engage the right viewers at the right time.

Back to Solutions List