EasySignage AI Analytics

EasySignage AI Lite (three metrics, zero personal data)

AI Lite answers one question: how many people watched your screen. Full EasySignage AI reports demographics and emotion. AI Lite deliberately measures three things and nothing else, so there is no personal data involved at any point.

Crowd Count: How many people are in front of the screen at any moment. Use it to spot rush hours, quiet periods, and real footfall per display.

Dwell Time: How long attention lasts, second by second. Compare creatives to see which content holds people longest.

Viewer Count: How many of those people actually looked at the screen. This is the impression number you report to brands and stakeholders.

AI Lite runs on the signage hardware you already have, with a camera attached. There is no separate analytics box and no second licence to buy. Inference happens on the device, no images are stored, and it keeps working when the network drops.

It is used in retail, shopping centres, corporate workplaces, DOOH advertising, healthcare, education, real estate, and events. AI Lite is included in the EasySignage Enterprise plan.

Advanced Face Detection & Demographics (see who’s watching)

EasySignage AI accurately detects faces and key audience attributes like age, gender, and emotions, from a distance of up to 6 meters away. This delivers real-time insights that help businesses to understand audience behavior, personalise messaging, and create more relevant content for better engagement.

Media and crowd analytics collected by EasySignage AI: visitors count, media count, dwell time of viewers, visitor insights (age and gender), and emotion analysis (happy, neutral, serious, surprised).

Stand-Alone Capability (works with or without Signage)

EasySignage AI is a flexible solution that works with or without digital signage. Even without using digital displays, simply connect a camera to an AI device to capture real-time audience insights. With EasySignage AI, businesses can track foot traffic, analyse demographics, and measure engagement, no matter the setup.

Whether used in retail, advertising, real estate, events, or public spaces, this smart AI technology helps businesses deliver highly targeted messaging and optimise audience interactions with ease.

Privacy-Focused & GDPR-Ready

It is designed to support GDPR compliance and protects data privacy by not collecting any personally identifiable information (PII). All data is anonymised for secure and ethical processing, with real-time analysis that does not store or retain information. This privacy-first approach allows businesses across all industries to gain valuable audience insights while protecting viewer privacy.

EasySignage AI analytics are privacy-first and use non-identifiable, aggregated data. Learn how we protect data and privacy .

Edge AI Processing (no extra hardware needed)

EasySignage AI requires no complex setup or extra infrastructure, as everything operates directly on the device. This allows businesses to access powerful data-driven features without depending on costly third-party services or additional configurations. With edge AI processing, data is managed locally, which reduces costs, delivering faster insights, and eliminates the need for external APIs or cloud services.

EasySignage AI functions offline, maintaining its capabilities to detect faces, analyse engagement, and perform machine learning even during network failures. Data is securely stored in a local database and cached on the device.