---
title: "Target Content to Screens with Tags | EasySignage"
description: "Use tags in EasySignage to run one playlist across many screens while each screen only plays the media tagged for it, plus any untagged media."
url: https://easysignage.com/how-to/getting-started/how-to-use-tags-to-target-content-to-screens/
---

# How to Use Tags to Target Content to Specific Screens?

Learn how to use media tags and screen tags in EasySignage so one playlist plays different content on different screens.

## What do tags do in EasySignage?

[Tags](https://easysignage.com/digital-signage-features/tags/) let one playlist behave differently on each screen. You tag a media item, tag the screens that should show it, and the player only plays media whose tags match its own, plus any media with no tags at all.

That last part matters. Untagged media plays everywhere, so it is how you keep shared content in the same playlist as the targeted content.

## How does tag matching work?

Take one playlist published to three screens. Screen 1 is tagged `office1`, Screen 2 is tagged `office2`, and Screen 3 has no tags.

-   Screen 1 plays media tagged `office1` and all untagged media
-   Screen 2 plays media tagged `office2` and all untagged media
-   Screen 3 plays untagged media only

One playlist, three different loops, no duplicated content.

## How do I set up media tags?

-   Open the playlist, click a layer, then click **edit** on a media item
-   Add one or more tags
-   Enable **Tags playback restriction**

Without the restriction enabled the tags are just labels, and the media plays on every screen.

## How do I set up screen tags?

-   Go to the **Screens** page
-   Click the orange cog next to the screen, then click **Tags**
-   Enter one or more tags
-   Click **Publish**

Media with matching tags is sent to that screen.

## Tags or groups: which should I use?

They solve different problems. Use [groups](https://easysignage.com/how-to/getting-started/how-to-organize-screens-into-groups/) when a set of screens should play exactly the same thing and you want to manage them as one unit. Use [tags](https://easysignage.com/digital-signage-features/tags/) when screens share most of a playlist but each needs a few items of its own, such as a store name, a local price, or a branch-specific notice.

You can combine both. Administrators also use screen tags to limit which screens a team can reach.

## Helpful Links

-   [How to Organize Digital Signage Screens into Groups?](https://easysignage.com/how-to/getting-started/how-to-organize-screens-into-groups/)

-   [How to Manage Multiple Digital Signage Screens?](https://easysignage.com/how-to/getting-started/how-to-manage-multiple-digital-signage-screens/)

-   [How to Restrict User Access with Teams?](https://easysignage.com/how-to/general-questions/how-to-restrict-user-access-with-teams/)

-   [Control Media Playback by Tags](https://easysignage.com/help/playlists/3.7-control-media-playback-by-tags/)