---
title: "Schedule a Digital Signage Campaign with AI | EasySignage"
description: "Tell an AI assistant which playlist to play, where and when. It creates the EasySignage schedule through the MCP server and assigns it to your screens."
url: https://easysignage.com/how-to/ai-assistant/how-to-schedule-a-campaign-with-an-ai-assistant/
---

# How to Schedule a Campaign with an AI Assistant?

Ask Claude or ChatGPT to schedule a playlist on your digital signage screens for set dates and times, using EasySignage schedules and the MCP server.

## How does scheduling with an assistant work?

You describe the campaign in one message: the playlist, the screens or group, and the dates and times. The assistant creates an EasySignage schedule with a default playlist for the rest of the time, adds your campaign to it, and assigns the schedule to the screens. It’s the same schedule you’d build by hand in **Schedules**, so you can open and change it there afterwards.

## What do I need before I start?

-   An EasySignage Premium or Enterprise plan
-   An AI assistant connected to EasySignage with **Full access** to **Schedules** and **Screens**, and **Read only** access to **Playlists** and **Groups**. See [How to Connect an AI Assistant to EasySignage](https://easysignage.com/how-to/apps/how-to-connect-an-ai-assistant-to-easysignage/)
-   The campaign playlist, already built, in the same orientation as the screens

## What can I ask?

-   “Schedule the Summer Sale playlist on the Sydney group from 1 December to 31 December, and play Store Loop the rest of the time.”
-   “Play the Breakfast Menu from 6am to 11am every weekday on the screens tagged _cafe_.”
-   “Show the Open Day playlist on the Reception screen on 14 November from 9am to 3pm.”
-   “What is scheduled on the Lobby screen next week?”

## What should I check?

-   **The default playlist.** When nothing is scheduled, a screen plays the schedule’s default playlist. Tell the assistant which one to use.
-   **Orientation.** A schedule only uses playlists of one orientation, horizontal or vertical. Ask the assistant to check the playlists match the screens.
-   **The screen’s clock.** Schedules follow each screen’s own date and time zone. If a campaign starts at the wrong time, check the screen’s time zone.
-   **Publishing.** Ask the assistant to publish to the screens when it’s done, so they receive the schedule.

## Helpful Links

-   [Schedules](https://easysignage.com/help/schedule/schedule/)
-   [How to Connect an AI Assistant to EasySignage](https://easysignage.com/how-to/apps/how-to-connect-an-ai-assistant-to-easysignage/)