The Instagram app lets you display your Instagram feed directly on your digital signage screens. Share photos, videos, and reels from your business account and keep your audience engaged with fresh, visual content automatically.
How to Add Instagram to Digital Signage
- Go to the management console
- Click on the playlist then the layer where you will add the Instagram app.
- If the layer has no media, the apps dialog will open. Otherwise, click on Add New
- Click on Social Media
- Choose Instagram
- In the details, click “Add/Refresh Account” to connect your Instagram account to EasySignage

- Enter your business Instagram account and password

- Click “Allow” to grant EasySignage access to your Instagram account

After connecting Instagram to your EasySignage account, configure the display settings described below.
Click “Save”.
Assign the playlist to your screen and click “Publish” to push your Instagram content live.
Display Settings
After your account is connected, you can control exactly how your Instagram feed appears on screen.
| Setting | What it does |
|---|---|
| Content type | Choose what to pull from Instagram — Images only, Videos only, or Both. |
| Media count | The number of most-recent posts to pull and rotate on screen. New posts replace the oldest automatically on each sync. |
| Theme | How each post is framed on screen. See Themes below. |
| Mute | Silences the audio of video posts. See Muting video sound below. |
Themes
A theme controls how each post is fitted and framed inside your layer. Instagram posts come in many shapes (square, portrait, landscape), so the theme decides what happens when a post’s shape doesn’t match the shape of the zone it’s placed in.
Each example below shows the same post in a landscape zone (left) and a portrait zone (right).
Media Only
The post is shown exactly as it was published, with no branding added. If the post’s shape doesn’t match the zone, it is stretched to fill the space. Best when your zone already matches the shape of your posts, or when you want the rawest possible look.

Profile Panel
The post is shown in full alongside a branded panel containing your profile picture, account name, caption, and a “Scan to follow us” QR code. Nothing overlaps the post. On portrait zones the panel moves below the post. Best when you want to grow your following and keep your branding visible.

Full Screen
The post fills the entire zone edge to edge. If the post’s shape doesn’t match the zone, the edges are trimmed so the content is never distorted. Best for maximum visual impact when you don’t mind some cropping.

Fit with Blurred Background
The entire post is always shown, centered and never cropped. Any empty space around it is filled with a soft, blurred version of the same post instead of black bars. Best when it’s important that the whole post stays visible.

Muting video sound
Video posts and reels include their original audio. If your screens are in a quiet space, or you simply don’t want sound, enable the Mute option in the display settings. When muted, all video posts play silently while keeping their full length and visuals.
Mute applies to video posts only, image posts have no audio. Toggling Mute takes effect the next time the playlist is published; you don’t need to re-sync your feed.
How to revoke digital signage access to your Instagram account
- Open the Instagram app.
- Scroll down in the left bar to “More.”
- Select “Settings.”
- Under “Your App and Media,” click “App Website Permissions.”
- Click “Apps and Websites”.
- In the “Active” tab, you’ll see all connected apps.
- Click “Remove” next to the Digital Signage-IG app to disconnect it.
