This section allows you to track and analyze media playback activity on your screens.
By enabling these options, you can collect useful data about how often your content is played and integrate this information with external analytics tools.
How to track media playback activity

Google Analytics
Check “Enable” to send media playback statistics to your Google Analytics. Enter the Google Analytics Account ID into the field to connect.
Proof of Play
Check “Enable” to collect media playback statistics.