---
title: "Tags - Digital Signage"
description: "Control media playback by tags in EasySignage. Assign tags to media and screens so only matching content plays, all from a single playlist."
url: https://easysignage.com/digital-signage-features/tags/
---

# Tags

Use tags to control which media plays on which screens, target specific content to specific displays with precision.

-   Assign tags to individual media items in a playlist
-   Assign tags to screens to filter playback
-   Media without tags plays on all assigned screens
-   One playlist, multiple targeted screen outputs
-   Enable tag restriction per media item
-   Screens only play content with matching tags

[GET STARTED](https://app.easysignage.com/) [Help Page](https://easysignage.com/help/playlists/3.7-control-media-playback-by-tags/)

## Why Tags?

EasySignage's Tags feature lets you publish one playlist to multiple screens while controlling exactly what each screen displays. Assign tags to media items and screens; only matching content plays, giving you precise targeting without creating separate playlists for every location.

### Targeted Content

Show specific media only on screens with matching tags, ideal for multi-location businesses that need location-specific content from a single playlist.

### One Playlist, Many Screens

Manage all your content in a single playlist and let tags handle the filtering. No need to duplicate playlists for every screen or location.

### Flexible Tag Rules

Media without tags plays everywhere by default. Add tags only when you need to restrict playback, keeping setup simple and scalable.

[Back to features list](https://easysignage.com/digital-signage-features/)