---
title: "Playback Times: Daypart, Schedule & Expire Signage Content"
description: "Daypart your digital signage with date ranges and weekly schedules, so content plays only when you want and stops when no longer relevant."
url: https://easysignage.com/digital-signage-features/media-lifetime/
---

# Playback Times

Set date ranges and weekly schedules for playlist content so it plays only when you want it to.

-   Set start and end dates for any media item
-   Set start and end times within a day
-   Configure playback times per layer in a playlist
-   Content stops automatically when its end date passes
-   Apply schedules across the entire week at once
-   No manual removal needed when campaigns end

[GET STARTED](https://app.easysignage.com/) [Help Page](https://easysignage.com/help/playlists/3.8-media-lifetime/)

## Why Playback Times?

EasySignage's Playback Times feature (previously called Media Lifetime) lets you control exactly when content appears and disappears on your screens. Set date and time ranges per layer, schedule weekly recurrences, and let the system handle the rest, ideal for promotions, seasonal campaigns, and time-sensitive content.

### Automatic Expiry

Content stops displaying automatically once its end date and time pass, no need to manually remove or update playlists when a campaign is over.

### Weekly Scheduling

Set recurring weekly schedules per media layer with up to 3 time intervals per day, perfect for content that repeats on specific days.

### Date & Time Control

Define precise start and end dates combined with daily time ranges, giving you full control over when each piece of content is shown.

[Back to features list](https://easysignage.com/digital-signage-features/)