The Importance Of a Good Digital Signage Content Strategy

The Importance Of a Good Digital Signage Content Strategy


How Can Your Content Strategy Enhance Your Digital Signage

Creating content for digital signage is more than just posting a bunch of videos with the same message. It’s about understanding your audience and tailoring your messages to their needs. This blog post will discuss the most critical aspects of a good content strategy for any digital signage.

What is Digital Signage?

Digital signage is an electronic display showing information, advertising, and other messages, often used in public places such as stores, restaurants, and hotels.

Digital signage can promote sales, special offers, and new products. It can also be used to provide directions or information about a business. For example, a digital sign in a store may tell customers about the store’s hours or location.

Digital signage is an effective way to reach a large audience with your message. The content on a digital sign should be carefully planned and updated regularly to ensure that it is relevant and exciting to viewers.

Types of Digital Signage

Digital signage comes in all shapes and sizes, from small screens in taxis to giant billboards on the sides of buildings. With so many different types of digital signage, it can take time to know which one is right for your business. Here is a rundown of the most common types of digital signage to help you make the best decision for your needs.

Static Signs

Static digital signs are the most basic type of digital signage. They are usually just images or videos played on a loop, with no interactivity or bells and whistles. Static signs are great for businesses that want to convey their message without spending too much money.

Interactive Signs

Interactive digital signs are more complex than static ones, allowing viewers to interact with them. This could be as simple as touching the screen to get more information or using a QR code to access a website or coupon. Interactive signs are great for businesses that want to engage with their customers and get them involved with their brands.

Outdoor Signs

Outdoor digital signs are designed to withstand the elements, whether placed in a sunny window or mounted on the side of a building. They often have brighter displays and more demanding construction to withstand wind, rain, and snow. Outdoor signs are great for businesses that want to reach people on the go, such as commuters or pedestrians.

Mobile Signs

Mobile digital signs are designed to be moved around, whether they’re on wheels or carried by a person. They’re often used in events or retail settings, where they can be placed in high-traffic areas to get maximum exposure. Mobile signs are great for businesses that want to take their message to the people rather than waiting for people to come to them.

Digital Billboards

Digital billboards are giant screens that usually display advertising messages. They’re often located in high-traffic areas, such as busy streets or highway exits. Digital billboards are great for businesses that want to reach a large audience with their message.

The Benefits Of A Digital Signage Content Strategy

Developing a digital signage content strategy has many benefits. For one, it can help you better understand your audience and what they want to see. A content strategy can save you time and money by helping you develop more targeted and effective content. Finally, an excellent digital signage content strategy can help increase your ROI by ensuring that the right people see your content at the right time.

How Does Good Content Help In Increasing Sales?

As digital signage has become more prevalent, the content displayed on screens has become increasingly important. Good content can help increase sales in many ways.

Good content can help to capture the attention of potential customers.

With so many screens competing for attention, it is essential to have eye-catching content relevant to your target audience. Good content can also help to build brand awareness and create an emotional connection with potential customers.

Good content can help to inform and educate potential customers about your products or services.

In today’s competitive marketplace, it is essential to provide potential customers with information to help them make informed purchase decisions. Good content can also help dispel any myths or misconceptions potential customers may have about your products or services.

Good content can help to drive traffic to your website or brick-and-mortar store

If you include links to your website or store in your digital signage content, you can direct potential customers to where they can learn more about your products or make a purchase.

Good content can help increase each sale’s average order value (AOV)

For example, if you include special offers or discounts in your digital signage content, you can encourage potential customers to add more items to their cart when they purchase.

Good content can help generate repeat business from satisfied customers Including customer testimonials or product reviews in your digital signage content can remind potential customers of the positive experiences that other customers have had with your products or services.

How to Successfully Implement Your Content Strategy

A content strategy is vital for any organization that wants to get the most out of its digital signage investment. By developing and implementing a content strategy, organizations can ensure that their digital signage content is impactful, engaging, and relevant to their target audience.

When developing a content strategy for digital signage, there are a few key considerations to keep in mind:

  1. Who is your target audience?
  2. What message do you want to communicate?
  3. What is the best way to deliver that message?

Once you have answers to these questions, you can begin developing your content strategy.

Successful Digital Signage Content Tips

Here are a few tips to help you create successful digital signage content:

Keep it Simple

With digital signage, less is more. Your content should be brief, straightforward, and easy to understand. Remember that people will be viewing your content from a distance, so make sure it is legible and easy on the eyes. Bulleted lists and short sentences are usually best.

Use High-Quality Images and Videos

High-quality visuals are essential for capturing attention and delivering your message effectively. Ensure all images and videos used in your digital signage content are high-resolution and professionally produced (if possible). Avoid using low-quality or amateurish visuals, as they will reflect poorly on your organization.

Incorporate Interactive Elements

Interactive elements like quizzes, polls, and games can significantly engage viewers and encourage them to interact with your content. However, using interactive features sparingly and only when they make sense for your message is essential. Unfortunately, too many interactive elements can be overwhelming and distracting.

Use Data to Drive Your Content

Data can be a valuable tool for developing effective digital signage content. By understanding who your target audience is and what they are interested in, you can develop content that is more likely to resonate with them. Additionally, you can use data collected from your digital signage content (e.g., interaction rates, dwell times, etc.) to fine-tune your content strategy over time.

Test, Test, Test!

Before rolling out your content strategy to all your digital signage displays, it is essential to test it first. Then, try different versions of your content on a smaller scale and see how people respond. This will help you identify any areas that need improvement before you launch your content strategy on a larger scale.


Digital signage is a powerful marketing tool, but only if you have a good content strategy. Without a well-thought-out plan, your digital signage will be little more than a jumble of random images and messages. But with a solid strategy in place, you can use digital signage to achieve your marketing goals and boost your bottom line. So if you need help figuring out where to start, consider these tips for developing a strong digital signage content strategy.

About Easy Signage - Leader in Digital Signage Solutions

As the leading provider of digital signage solutions, Easy Signage is committed to helping businesses create engaging and compelling content that gets results. Our easy-to-use platform makes creating and managing your digital signage content simple, and our team of experts is always on hand to offer advice and support.

With Easy Signage, you can be sure your digital signage content will grab attention and deliver results. Contact us today to find out more about our digital signage solutions.