Seven Ways How AI is Taking Digital Signage to The Next Level

Today, Artificial Intelligence (AI) is a revolution in the entire world of technology. One of the components AI has really been transforming over the years is digital signage, giving users some unique and iconic opportunities.

In this article, we will highlight some important aspects of how artificial intelligence and machine learning have significantly affected digital signage and the related field. However, before that, let us understand

What is Digital Signage?

Well, there have been a lot of discussions about the term digital signage; however, most of us are hardly familiar with the term, just like NFT!
So, let us comprehend that digital signage is a sub-component of signage. There are various digital signs that use different technologies like LCD, LED and projects to display different forms of content like images, video, and media in the form of streaming and information. You can find them in public spaces, museums, transportation, and retail stores.

Digital signage is a tool that is used for different purposes, and with Artificial Intelligence, its versatility has increased; thereby, it has become easy to operate with it.
However, whether you should use digital signage or not will entirely depend on how you identify your need, determine the criteria for the technology, etc.
Currently, the digital signage market is going through many important changes, and its popularity is even more than before. As companies today are always trying to innovate themselves and compete to create personalized communication, a greater focus is being given to the user as well as the content experience.
Hence, most are employing AI as well as machine learning in different aspects of digital signage. So now, let us understand how artificial intelligence and machine learning have severely impacted digital signage.

1. Easy Data Collection

Digital signage is mainly used for providing information. However, today, you can actually collect data through digital signage.
By employing the best digital signage solutions like facial recognition, retailers and shopkeepers can properly understand of who their customers are.
However, facial recognition is quite a concern with the privacy of individuals; hence, it can seriously impact the important strategies of the business where you can properly accommodate the audience. Additionally, digital signage can also be used for collecting information and using it in real-time.

2. Customized User Experience

In a world that is moving fast, we human beings somewhere have lost emotions, but if you give a dear look to your heart, it will scream all feelings. Well, sometimes lifeless things like that of robots or artificial intelligence can create a ripple of emotion within us. Hence, it is important to understand how artificial intelligence is actually bringing a new phase to the user experience that digital signage offers.
Well, a customer will always feel great and special if technology treats them in a personal way. This is what artificial intelligence will introduce in digital signage, which will help it interact with human beings in a really unique way.
Digital signage, by employing machine learning and artificial intelligence, will be able to recognize customers and greet them accordingly. Furthermore, it will communicate offers and discounts on products based on the person’s history of purchases.

3. An Interactive Interface

Personalization is exciting to many people, and we have noticed that when it comes to people working on transactional purchasing, every customer tries to appreciate efficiency. We have also seen that in-store digital signage has always been considered an option, and now, with artificial intelligence, it has become really interactive.
Well, we expect artificial intelligence will make the shopping experience a really unique one for customers. Moreover, a customer will be able to make many more unique choices by visualizing different items, their prices, and their characteristics.
Also, with the help of digital signage, two products can be compared simultaneously. This will help create a unique and dynamic shopping experience and bring various online shopping components into the real world.

4. Relevant and Important Component

In earlier points, you might have read how artificial intelligence can be used to provide special discounts based on the previous purchase history of the customers. Additionally, with the help of this feature of artificial intelligence, it can be used for creating content, and such data can be used to create digital signage specific to consumer preferences.

Let us take an example to illustrate this for you. If it is chillier weather, specific customers who will prefer certain products over others. So, in such cases, the weather information can be adjusted in the digital signage with the help of AI, and the ads for such products will be displayed.

5. Effective and Advanced Advertisement Scheduling

Well, most people think that artificial intelligence is just about a technology that identifies the face of a customer. But, honestly speaking, it is much more than artificial intelligence today, and it plays a very important role in ad space purchasing.
Artificial intelligence has been in online shopping for quite some time to display programmatic advertisements. It also produces relevant content and makes it much more effective, as well as real-time bidding.
Today, AI is also revolutionizing the world of digital signage in the retail sector, and we are seeing proactive ad placement getting a boost. Today, retailers and various outlets are taking an active part in machine learning or programming advertisements, purchasing ad space on digital signages, and much more.

The efficiency and effectiveness of these ads are much similar to online ads as in digital signage; artificial intelligence uses data about customers in order to select which ad to actually display. We expect that as artificial intelligence gains a greater mainstream and merges with digital signage technology, the personalization level will grow. However, most of you might question to what extent. We expect that as a result of AI, productivity will rise. Digital signage is already making the consumer experience quite pleasant, and AI will take it to the next level. Consumers’ ease of finding things and quickness of becoming aware of products that are right for them will increase.

6. AI and Deep Learning

Deep learning is actually a component of machine learning concerning artificial intelligence. In deep learning, artificial neural networks can be created so that the human brain proactively processes information, creating certain patterns that help decision-making.

Today, most AI-powered engines have access to a huge amount of data. Machine learning, specifically deep learning and AI-driven platforms can access such huge data sets, especially in real-time, resulting in specific reactions.
Greater precision, as well as data processing, creates a better understanding for users. Hence, you can say that artificial intelligence is about detecting patterns, situations, and conclusions.
Deep learning is very important in providing context to digital signage systems, allowing targeting of a specific individual. So, suppose there is a female shopper who just entered a clothing store. Deep learning could easily guess that she is wearing a leather skirt, and by assuming her age, the system will try to look for existing items in stock and recommend them to the customer. The customers can directly visualize this and make decisions based on it. In this way, customers and clients not only receive personalized information, but also make some prompt decisions quickly.

7. Adaptability

Intelligent digital signage powered with artificial intelligence allows various types of content that are to be scheduled at different times of day or alternative days of the week.
With the help of artificial intelligence, the content presentation can be done in a real-time environment, thereby reflecting a dynamic environment. Since AI inserts a component of personalization in digital signage, it will create a lot of flexibility and adaptability.

Summing Up

Thus, now you have a comprehensive understanding of how AI and digital signage will go hand in hand. Well, by the year 2023, the market for digital signage is highly expected to grow to about $30 bn. Also, the entire AI market is expected to reach about $190 bn by 2024.

We can say both digital signage and AI have important growth potential, not just in terms of market valuation but also in future development and innovation. We hope that you have a fair idea about how artificial intelligence will be a disruptive technology in the future, especially in digital signage, which would be a real blessing for retailers and consumers.