Benefits of Smart Digital Signage
Static signages are becoming a thing of the past. With increasing digitalization, companies are opting for smart signages that provide enhanced engagement. If your business is considering deploying signages or upgrading the existing signage systems, here’s why switching to smart digital signage may be the right move.
As the economy opens up and consumers are flocking to their favorite restaurants, malls, and fitness centers. With rising competition, small businesses will have to use effective marketing tactics to stand out. Smart digital signages are a proven channel to increase brand awareness, improve customer satisfaction, and generate greater ROI.
What is smart digital signage?
This is the age of automation and digital signages also have caught up with it. Customers are used to smart devices in their homes, in everything from locks to speakers to thermostats. Smart digital signages deliver that remote access to signage solutions.
How is it different from traditional signages? Smart digital signage allows users to manage, publish, and edit content remotely. If you use a conventional system, you would need a USB or PC as an external media player to edit content. Some systems also require users to be present at the location of each signage to upload or edit content. For small businesses, the process is time-consuming and expensive.
With an internet connection, you or any of the remotely placed team members will be able to remotely control your smart digital signage. You can modify and update the content from your home or even when you’re on a holiday. But that’s just one of the features of a smart signage system.
Features of smart digital signage
For a signage system to be counted as smart, it has to meet certain criteria. These include limited or complete remote accessibility among others. The following are the distinct features of a smart digital signage solution:
They’re dynamic
There is no flexibility with static signs. If you want to change your design, you’ll have to get new ones printed and installed. It’s a cumbersome and expensive process. Even if it’s a minor change - like updating the price or the duration of the sale - you’ve no option but to redo the entire signage.
Smart digital signages are dynamic and enable you to make these changes effortlessly. That gives you significant savings on time and money. It’s also convenient for small businesses with limited staff strength.
They’re programmatic
Being highly flexible, smart signages can be used for a variety of automatic updates. You can link them to your social media channels to display real-time updates.
The system can also communicate relevant deals to the audience, for example, to shoppers who’re in a supermarket. Restaurants can display wait-time and exclusive offers to diners at their location.
They can be remotely managed
The System on a Chip (SoC) in smart signages makes it easy to manage your signage system remotely. It easily integrates with your operating systems and browsers. With a digital signage player, you can easily manage the content that you want to be displayed on your screens.
Importantly, all these can be managed remotely. This makes the system the preferred solution for an increasingly remote workforce.
They allow for smart scheduling
In a conventional digital signage system, you’ll have to manually update your content. But with a smart digital signage solution, you can schedule your content delivery according to the time and day of the week.
If you run a fitness center, you can include fast-paced music videos for aerobics or cardio exercises and instructional videos for other times. If you run a promotional offer in a supermarket, you can set an expiry date, which will allow you to find the ROI of your campaign.
Why you should opt for smart digital signage
If you’re considering upgrading your digital signage, here are three reasons why you should consider smart digital signage solutions.
Simplified content management
Unlike the traditional digital signage systems, smart signages don’t need manual user input every time you have to deliver or update content. You can schedule auto-updates which will save you and your team time. Whether it’s news or social media feeds, the system will integrate with the platform and display them in real-time.
Importantly, it lets you update the content from a laptop, tablet, or smartphone. Nobody has to visit the location to make the changes. The content management system is also exceptionally user-friendly, as EasySignage clients have found out.
Greater engagement
Digital signages can relay resolution-rich images and videos. That makes it a highly dynamic medium, which easily gets the attention of the audience and increases their engagement. From brand videos to social media videos to ultra HD photos, digital signages can effortlessly display them all.
Smart digital signages take that engagement a couple of notches higher. You can set it up in such a way that the content can be customized to the individual in front of the display. At a supermarket, customers in the grocery section can get relevant content based on the interests of the customer group. Intelligent smart signages can also display content tailored to the individual, which would boost sales.
Higher ROI
Digital signages as a category are highly scalable. This reduces the marginal cost per additional display and provides greater economies of scale. With smart digital signage solutions, there’s greater engagement and an ability to provide personalized content to the viewer.
When shoppers get customized messages when they’re at the location, there are greater chances of conversion. You can use QR codes to direct viewers to your social media pages and save on digital marketing costs. When hospitals deploy smart signage, they don’t have to deploy additional staff to help with wayfinding or for providing more information. All these save costs while generating greater returns on investments.
In short
Smart digital signage systems are the logical evolutionary step for digital signages. For small businesses that want greater reach and impact while reducing costs, there can be no better channel.