If you own or operate a pub or bar, you know that the competition for customers is fierce. To stand out from the crowd, you must find ways to set your establishment apart from the others in your area. One way to do this is by investing in digital signage for your pub or bar.
However, with so many options on the market, it can be challenging to know where to start. This guide will help you understand the basics of digital signage and how you can use it to effectively promote your pub or bar.
What is digital signage?
Digital signage is an electronic display used to show digital content- often used for advertising, marketing, and communication purposes. It is a relatively new communication form with many advantages over traditional methods such as print posters and billboards.
Digital signage is more eye-catching than static posters and can be updated quickly and easily with new content. This makes it ideal for businesses that want to communicate with their customers dynamically and engagingly.
Digital signage can display menus, specials, prices, and other information about your business. It can also show advertising or promotions for your products or services. Digital signage is a great way to engage with your customers and get them interested in what you have to offer. Another advantage of digital signage is that it can be interactive. Customers can use touch screens to access additional information or even place orders. This makes digital signage ideal for promoting specials or taking customer feedback.
Digital signage is a great way to attract attention and promote your business. If you are looking for a way to stand out from the competition, digital signage is a great solution; it is just one of the many tech trends that are changing in the hospitality industry!
The benefits of digital signage for pubs and bars
Digital signage offers many benefits for pubs and bars, including the ability to:
Increase brand awareness and visibility
Pubs and bars can use digital signage to promote their brand and increase visibility in busy areas. Research has also shown that digital signage can increase brand awareness by 47.7%.
Attract new customers
Digital signage can help pubs and bars attract new customers by showcasing their products and services creatively and interactively.
Improve Customer Engagement
Digital signage also provides an opportunity to enhance customer engagement. For example, you can use your digital displays to run interactive games or quizzes where customers can participate while waiting for their drinks. You can also use them to run polls or surveys so that you can collect feedback from customers about their experience at your pub or bar.
Increase Customer Experience
Digital signage is a great way to increase your customer’s experience. For example, according to Lightspeed, 75% of survey respondents said that digital signage improves the customer experience while waiting for their food.
Increase food and drink sales
Digital signage can help increase sales by providing an easy way for customers to purchase items from the bar or restaurant. According to Report Linker, unplanned purchases in restaurants and bars can increase by up to 80% due to something a customer has seen on the venue’s digital signage.
Increase Advertising Revenue
Another great benefit of digital signage is that it can help you increase revenue. For example, if you have a TV screen mounted near your bar, you could sell advertising space to local businesses. You could also use your digital displays to promote special events or promotions at your pub or bar.
Save time and money
Digital signage can save pubs and bars time and money by reducing the need for printed materials such as menus or flyers. Additionally, digital signage is easy to update and change, so pubs and bars can quickly adapt their messaging to evolving needs or promotions.
One of the most significant benefits of digital signage is that it’s much more flexible than traditional forms of signage. With digital signage, you can easily change your message or create different messages for different times of the day. For example, you could promote happy hour specials on your digital signage during the afternoon and evening hours when people are getting off work and looking for a place to unwind.
Improve Marketing Efforts
Digital signage also provides an opportunity for improved marketing efforts. For example, you can use digital signage to target specific audiences with specific messages. For example, if you’re trying to attract more families to your pub or bar, you could use digital signage to display family-friendly menu items or promotions. Additionally, you can use digital signage to collect customer data that can be used for marketing purposes.
Finally, digital signage is a cost-effective form of advertising. Unlike traditional forms of advertising, such as television or radio ads, digital signage can be very affordable and targeted. Additionally, you can change your message as often as possible without incurring additional costs. This means you can experiment with different messages until you find one that resonates with your target audience.
The different types of digital signage
There are many different types of digital signage available on the market. Each type has advantages and disadvantages, so choosing the right one for your pub or bar is essential. The most common type of digital signage is the LCD display. LCD displays are relatively inexpensive and easy to set up. However, they can be challenging to read in direct sunlight and are not as durable as other types of digital signage.
LED displays are more expensive than LCD displays, but they offer a number of advantages. For example, LED displays are very bright and can be easily seen in all lighting conditions. They are also durable, making them a good choice for pubs and bars that experience a lot of foot traffic.
Plasma displays are another option that offers both high brightness and durability. However, plasma displays are more expensive than both LCD and LED displays.
How to choose the right digital signage for your pub or bar
If you’re looking for a way to spruce up your pub or bar, digital signage is a great option. It adds a modern touch and can be used to display menus, promote special offers, and even show sports scores or highlights. But with so many options on the market, how do you choose the correct digital signage for your business? Here are a few things to keep in mind.
You first need to consider what you want your digital signage to do. For example, are you looking for a way to display menus, advertise specials, or show sports scores? Knowing the purpose of your digital signage will help you narrow down your options.
Where will your digital signage be located? If it’s going outside, you’ll need something that’s weather-resistant. You’ll want something durable if it’s going in a high-traffic area. Consider the location of your digital signage when making your purchase.
Of course, you’ll also need to consider your budget when choosing digital signage. Fortunately, there are options at every price point, so you’re sure to find something that fits within your budget. However, remember that cheaper options may not have all the features you’re looking for. Finding something that fits within your budget without sacrificing quality or features is essential.
Size and Resolution
One of the first things you’ll want to consider is the size and resolution of the digital signage. After all, you want your customers to be able to see what’s on display, whether it’s from across the room or up close. For pubs and bars, we recommend choosing a display at least 32 inches in size with a resolution of 1080p or higher.
Brightness and Viewing Angle
Another important consideration is brightness and viewing angle. You’ll want to ensure that your digital signage is visible in direct sunlight or other brightly lit areas. And depending on where you plan on mounting or placing the display, you may need to consider different viewing angles. For example, if you’re placing the digital signage above the bar, you’ll want to ensure that it can be easily seen by customers standing or sitting at it.
Easy to Use
Another thing to consider is how easy digital signage is to use. Some systems are very user-friendly and easy to update, while others can be more complicated. If you’re unsure which system would be best for you, it’s always a good idea to ask for advice from someone familiar with digital signage solutions.
Another thing to consider is installation. Some digital signage is designed for easy DIY installation, while others may require professional installation from companies like Easy Signage. If you’re uncomfortable installing the digital signage yourself, be sure to factor in the cost of professional installation when considering your budget.
Content Management System
Finally, you’ll want to consider what content management system (CMS) you’ll use to manage and update the content on your digital signage. Many different CMS platforms are available, so choosing one that’s easy to use and fits your budget is essential.
Digital signage is a great way to attract attention and drive business for pubs and bars. As you can see, there are many benefits to investing in digital signage for your pub or bar. If you’re looking for ways to set your establishment apart from the others in your area, digital signage is a great option. It’s a great way to promote specials and events, create a more interactive and engaging environment for your customers, and increase brand awareness and visibility for your business. So what are you waiting for? Invest in digital signage today - check out our pricing calculator and plans!