Businesses are increasingly turning to digital signage to promote their products and services in today’s digital world. But with so many options available, it can take time to figure out where to start. What type of digital signage is right for your business? And how can you design it in a way that is effective and engaging?
Fortunately, there are some tried and true methods for designing digital signage that will get you the results you want. Here are a few tips to help you get started:
What is digital signage?
Digital signage is an electronic display showing information, advertising, and other messages - usually found in public places, such as shopping malls, airports, and office buildings. Digital signage can provide directions, promote sales, deliver news and weather updates, and more.
When designing digital signage, there are a few things to keep in mind:
- You need to decide what type of content you want to display. This could include text, images, video, or a combination of all three.
- You need to choose a size and location for your sign. You’ll also want to consider how often you want the content to change.
- You need to decide on a budget for your project.
Once you have this information, you can start designing your digital signage. Many online resources can help you get started if you need help figuring out where to start. With a little bit of planning and creativity, you can create digital signage that is both effective and eye-catching.
How to design effective digital signage
Digital signage is a great way to communicate with your customers and promote your brand. However, designing effective digital signage can take time and effort. Here are some tips on how to design digital signage that is both effective and appealing:
Consider Your Purpose
Before you start designing your digital signage, it is vital to take a step back and consider its purpose. For example, what do you want your digital signage to accomplish? Do you want to promote a specific product or service? Or do you want to raise awareness for your brand? Once you have a clear understanding of your purpose, you can start to design your signage accordingly.
Know your target audience
As a business owner, you likely already know your target audience. But when it comes to digital signage, it’s important to consider who you want to see your message. Is your target audience local or global?
Your answer to these questions will help guide the design of your digital signage. If you’re targeting a local audience, you’ll want to ensure your signs are visible and easily readable from a distance. If you’re aiming for a global audience, you’ll need to consider language barriers and ensure your signs can be read in multiple languages. And if you’re trying to reach decision-makers, you’ll want to ensure that your signs are sleek and professional-looking.
Keep It Simple
When it comes to digital signage, less is almost always more. You only have a few seconds to capture the attention of passersby, so it is important to make sure your message is clear and concise. Avoid using too much text or images, as this will only clutter up your sign and make it more challenging to read. Instead, focus on creating a simple yet effective design that uses negative space and easy-to-read fonts.
Use High-Quality Images
If you decide to use images in your digital signage, it is essential to ensure they are high quality. Blurry or pixelated images will only make your sign look unprofessional, so use clear, sharp images that accurately represent your brand. If you don’t have access to high-quality images, consider using vector graphics instead. Vector graphics are ideal for digital signage because they can be resized without losing quality.
Make Use of Color
Color is one of the most powerful tools in a designer’s toolkit, so don’t be afraid to use it when creating your digital signage. That being said, it is essential to stay moderate with color. Too many colors can be overwhelming and make your sign appear busy and cluttered. Instead, stick to one or two colors that complement each other well and accurately represent your brand.
Choose Your Fonts Carefully
The font you use on your digital signage is important for two reasons. First, you want to ensure the font is easily read from a distance. Second, you want to ensure the font conveys the tone you’re going for—professional, friendly, etc. Avoid using novelty fonts or fonts that are difficult to read. And always proofread your sign before publishing it to avoid any embarrassing typos!
Consider Your Environment
When designing digital signage, it is crucial to consider its physical environment. For example, if your sign is placed outdoors, you’ll need to ensure it is visible even in direct sunlight. Conversely, if your sign will be placed indoors, you’ll need to consider the ambient lighting in the room where it will be displayed. By considering the environment in which your sign will be placed, you can ensure that it is designed for maximum visibility and effectiveness.
Use Actionable Language
Your digital signage should encourage your audience to take action. Use clear and concise language, and make sure your call-to-action is prominently displayed. Be sure to test your call-to-action before finalizing your design; you want to ensure it’s working properly and that people can follow through on it.
Look out for spacing issues
When designing your digital signage, be sure to take into account the spacing between elements. This is especially important if you plan on using animations or video content. If the spacing is too small, your content can appear cluttered and overwhelming. Conversely, if the spacing is too large, it can make your content appear disconnected and difficult to read. The best way to determine the optimal spacing for your design is to experiment with different layouts and see what looks best.
One of the best ways to engage your audience is by incorporating interactivity into your digital signage design. Whether it’s a touchscreen display or a QR code that links to additional content, allowing people to interact with your sign will make them more likely to remember it (and your brand!).
Designing for different screen sizes
Businesses will have different needs regarding the size of their digital signage screens. However, some general tips can help you choose the right size for your needs.
First, consider the amount of space you have available for your digital signage. If you have a large space, you’ll be able to accommodate a larger screen. If you’re limited on space, you’ll need to choose a smaller screen.
Next, consider how far your audience will be from the screen. If they’re close up, they’ll need a bigger screen so they can see the content clearly. If they are further away, a smaller screen will suffice.
Finally, consider what type of content you’ll display on your digital signage. A smaller screen may be all you need if it’s mainly text-based. However, if you’re planning to show videos or other visuals, you’ll need a bigger screen so your audience can see them clearly.
What are the benefits of digital signage?
Digital signage has recently become a popular way to communicate with customers and employees. There are many benefits to using digital signage, including the ability to:
- Reach a wider audience: Digital signage can be seen by anyone who passes by, regardless of whether they are actively looking for your message or not.
- Target specific audiences: With digital signage, you can target specific audiences with tailored messages; for example, you can display different messages in different languages or target specific demographics with custom content.
- Deliver timely and up-to-date information: Digital signage allows you to quickly and easily update your content as needed, so your audience always has the most up-to-date information.
- Increase engagement: Digital signage is interactive and engaging, which can lead to increased customer loyalty and higher sales.
- Save money: Digital signage is a cost-effective way to reach your audience, especially compared to traditional methods like print advertising.
Digital signage can be an extremely effective marketing tool if appropriately designed. By following the tips outlined above, you can create digital signage that is both eye-catching and informative, helping you achieve your desired results.
Easy Signage offers easy-to-use digital signage solutions for your business
Easy Signage offers digital signage solutions that are easy to use and set up. Our digital signage is designed for businesses of all sizes and can be used in various settings, from retail stores, pubs, dentists, hair salons, small businesses, gyms, schools to office buildings. With our digital signage, you can easily create and display custom messages, promote sales and specials, or provide information about your products and services. Our digital signage is also energy efficient and can be controlled remotely, making it a cost-effective and convenient solution for your business. Contact us today to learn more about our digital signage solutions.