In today’s digital age, print media is no longer the most effective way to reach consumers. Instead, more and more people are getting their information from digital sources, so retailers need to switch from print to digital signage to stay ahead of the curve.
Are you a retailer who is still using print signage? If so, you may take advantage of a significant opportunity to engage with your customers and increase sales. Here are the top 10 reasons why retailers should switch from print to digital signage:
Digital signage uses bright colours, animation, and moving images to capture attention, whereas print signage is static and can be easily ignored. In a world where we are bombarded with marketing messages from all sides, it’s important to use a medium that will grab attention and make an impact. That’s why digital signage is such an effective tool for retailers—it’s impossible to ignore!
With digital signage, you can change your message on the fly, which is perfect for retail environments where promotions and sales are constantly evolving. With print signage, you would have to reprint and replace your signs every time there was a change, which can be costly and time-consuming. With digital signage, you have to make a few clicks and update your message instantly—no hassle, no mess, and wasted time or money.
Digital signs can include features like touch screens and QR codes that allow customers to interact with your brand in a way impossible with print signage. For example, you could consist of a QR code that takes customers to a landing page with more information about a product or promotion or a touch screen that allows customers to browse your product catalogues without picking up a physical copy. Interactive features like these create a more engaging customer shopping experience and can increase retailers’ sales.
Digital signage is more engaging than print media. People are more likely to stop and look at a digital sign than they are to read a print ad. This is because digital signs are interactive and can provide more information than print ads.
By using sensors and tracking user behaviour, digital signage can provide personalised content that is both engaging and informative. Additionally, because digital signage is interactive, users are more likely to pay attention to and remember the information they see.
Because digital signs can be connected to the internet, they can access customer data like purchase history and location to deliver personalised content relevant to the individual customer—something that’s impossible with print signs. For example, if a customer walks into a store and approaches a digital sign, the sign could detect their presence and pull up information about their purchase history with the store to display targeted content like “Welcome back! We noticed you haven’t bought XYZ product in a while” Personalised content like this has been shown to increase sales by up to 20%.
When you factor in the cost of printing, shipping, and storing physical signs, as well as the labour required to install them, digital signs are actually more cost-effective than their print counterparts—not to mention more eco-friendly! In addition, because digital signs can be connected to the internet, they open up new opportunities for retailers to generate revenue through things like targeted advertising and sponsorships (think: banner ads on the website).
So not only are digital signs more cost-effective than print signs from an operational standpoint, but they also have the potential to generate additional revenue streams—a win-win for retailers!
Digital signage provides measurable results that allow you to track the effectiveness of your campaigns. With print media, it is not easy to follow how many people see your ad and take action due to it. With digital signage, you can track how many people view your ad and how long they spend looking at it. This allows you to make adjustments to your campaigns so that they are more effective.
Digital signage can be used in many ways to target consumers. One way is to use it to display targeted messages based on consumer behaviour. For example, if you know that a specific group of consumers is more likely to purchase a product when they see it on sale, you can use digital signage to display messages about sales and promotions to that group.
Another way to use digital signage to target consumers is to use it to display personalised messages. For example, if you have a customer’s name and contact information, you can use digital signage to display a message that includes their name or other personal information. This can help create a more personal connection with the customer and encourage them to purchase.
Digital signage can also be used to target specific locations. For example, if you know that a particular store is more likely to attract customers from a specific area, you can use digital signage at that store to display messages that are specifically tailored for those customers. This can help increase foot traffic and sales at the store.
Digital signage is more environmentally friendly than print signage. There’s no need for paper or ink, and you can even use recycled materials for the hardware.
Using digital displays can reduce your reliance on paper materials, saving trees and reducing pollution. Additionally, digital signage uses less energy than traditional methods like print and television advertising. And, because digital signage can be updated in real-time, you can avoid the waste associated with outdated or inaccurate printed materials.
Digital signage is easy to install and doesn’t require any specialised skills or knowledge. With print signage, you need someone who knows how to design and print the signs and then someone else to install them.
In a rapidly digitalising world, print is becoming increasingly obsolete. Retailers who don’t make the switch to digital signage will be left behind. Here’s how to make the switch from print to digital:
Inventory your current print signage. What do you have, and where is it located? You’ll need to know this to create a plan for transitioning to digital.
Research digital signage options and find a solution that fits your needs and budget. Do you want something simple and cost-effective, like an LCD screen, or something more interactive, like an iPad?
Create content for your digital signage. This can be anything from photos and videos to menus and sale information. Plenty of online resources and templates are available if you’re unsure where to start.
Install your digital signage and test it out. Ensure everything is working correctly before removing your old print signage.
Enjoy the benefits of digital signage! Digital signage is more eye-catching than print, more versatile, and easier to update on the fly - meaning you can always keep your customers informed about what’s happening in your store.
As you can see, there are many reasons why retailers should switch from print to digital signage—from increased engagement with customers to lower operational costs (and everything in between). So if you’re still using print signs in your store, now is the time to make the switch!
As a retailer, you know that effective signage is key to driving sales and boosting your brand. But finding the right signage solution can take time and effort, especially if you’re working with a limited budget. That’s where Easy Signage comes in. We provide high-quality, affordable digital signage that’s easy to set up and use. With our digital signage solutions, you can create eye-catching displays that promote your products and services, share important information with customers, and even run targeted advertising campaigns.
Our intuitive software makes creating and managing your signage content easy, so you can spend more time running your business and less time worrying about your signs. Easy Signage is the perfect solution for you if you’re looking for an easy and cost-effective way to get started with digital signage.
Contact us today to learn more about our digital signage solutions and how we can help you drive sales and boost your brand.