5G has the potential to change everything from healthcare to manufacturing to advertising to education. With exceptionally fast data transmission, it will redefine digital experiences for both enterprises and customers. The digital signage industry too will immensely benefit from 5G technology as it’s rolled out.
What is 5G?
5G is the fifth generation in the evolution of wireless technology. With 1G came analog voice and with 4G came mobile broadband and smart devices. 5G will usher in ultra-fast download speeds, greater network capacity, and very low latency. It will also ensure a uniform digital experience for consumers.
It will also be the defining step towards an “internet of things” where all devices are connected and share information. This will improve efficiencies for manufacturers, service providers, and end-users.
5G and its impact on digital signages
If there’s one thing we’ve learned from the progress of technology, it’s that we can’t always know what happens next. When 4G became the standard a decade or so ago, nobody could have predicted a world where people would be streaming movies on their mobile phones.
From virtual reality to social media to remote learning, what happened next surprised us all. The impact of 5G will be similar. The maximum internet speed right now is around 100 Mbps. With 5G, that could go up to 10 Gbit/s.
So, the question is not whether 5G digital signages will change the industry. The question is how. We see 5G technology impacting digital signages in six ways.
1. Cloud becomes stronger
Most digital signage users have already shifted to cloud-based systems and 5G will only accelerate this trend. Users can now store all their content in the cloud and retrieve it when necessary. They can control their digital signage activities from a unified dashboard.
With extraordinary internet speeds, digital signage users will be able to store more content and save time while uploading them. Digital signage users will now see no reason to go for any solution other than a cloud-based system.
2. Faster content delivery
While 4G enabled multi-media content delivery, internet speeds have always been a concern. Content is only as good as its eventual display. If people around a signage player are also using the network, there will be disruptions in connectivity.
Consumers won’t appreciate it if there’s any time lag in download speeds, and that will translate to a negative experience with the brand. 5G has the potential to change all that. With faster content delivery, digital signage users will be able to transmit and download content faster.
3. Higher-resolution content
Consumers are already used to high-resolution 4K content on their smart TVs and mobile phones. But patchy internet speeds prevented widespread adoption of such content in digital signages.
5G will allow for higher-resolution displays which will empower users to create more compelling content. That will give users more elevated experiences on digital signages.
4. Live-streaming potential
What stopped live streaming on digital signages was unpredictable bandwidth and slow download speeds. With 5G, users will be able to live stream content which will be a great hook for audiences.
Imagine if you’re able to live-stream your next town hall to audiences across the world. Or if your annual general body meeting can be telecast to displays everywhere.
5. Digital advertising will evolve
5G will open up a world of creativity for digital advertising. Along with high-resolution videos, advertisers will now be able to make the digital screens more interactive.
Audience polls could be conducted in real-time across thousands of touchpoints and we could be looking at crowd-created content becoming mainstream.
6. Location-based delivery
Low internet speeds have limited location-based content delivery until now. When 5G becomes the norm, digital signage users will be able to customize their content for each display in their system.
With precise geo-targeting and audience analytics enabled by 5G, companies will be able to deliver content according to location and the end-user. Imagine an airport digital signage system that will be able to change its content and language based on the passenger profile of each boarding gate.
The world of content creation, delivery, and engagement will change when 5G becomes the standard. Digital signage with 5G will deliver an immersive user experience to consumers while offering compelling value to companies.
The best part? It doesn’t take much effort to roll out a digital signage system. A trusted service provider, and the right hardware, and you are good to go. To give your organization all the advantages of digital signage, click here for a free trial from EasySignage. https://easysignage.com.