Today Artificial Intelligence (AI) is a revolution in the entire world of technology. One of the components AI has been really transforming over the years is digital signage and giving the users some unique and iconic opportunities. In this article, we are going to highlight some of those important aspects of how artificial intelligence and machine learning has significantly affected digital signage and, in the related field,
However, before that, let us understand
What is Digital Signage?
Well, there has been a lot of discussions about the term digital signage; however, most of us are hardly familiar with the term, just like “NFT!!”. So let us comprehend Digital signage is a sub-component of signage. There are various digital signs that use different technologies like that of LCD LED and projects to display different forms of content like images, video, and media in the form of streaming and information. You can find them in public spaces, museums, transportation as well, and retail stores. Digital signage is a tool that is used for different purposes, and with Artificial intelligence, its versatility has increased; thereby, it has become easy to operate with it. However, whether you should use digital signage or not will entirely depend upon how you identify your need, determine the criteria for the technology, etc. Currently, the digital signage market is going through a lot of important changes, and the popularity is even more than before. As companies today are always trying to innovate themselves and compete for creating personalized communication, a greater focus is being given to the user as well as content experience. Hence most are employing AI as well as machine learning in different aspects of digital signage. So now, let us understand how Artificial Intelligence and Machine learning has severely impacted digital signage.
1. Easy Data Collection
Digital signage is mainly used for providing information. However, today through digital signage, you can actually collect data. By employing the best digital signage solutions like that of facial recognition, retailers and shopkeepers can have a proper understanding of who their customers are. However, facial recognition is quite a concern with the privacy of the individuals; hence it can seriously impact the important strategies of the business where you can properly accommodate the audience. Additionally, digital signage can also be used for collecting information and using it in real-time.
2. Customized User Experience
In a world that is moving fast, we human beings somewhere have lost emotions, but if you give a dear look to your heart, it will scream all emotions. Well, sometimes lifeless things like that of robots or artificial intelligence can create a ripple of emotion within us. Hence it becomes really important to understand how artificial intelligence is actually bringing a new phase to the user experience that digital signage offers. Well, a customer will always feel great and special if technology treats them in a personal way. And this is what artificial intelligence will introduce in digital signage where it will help It to interact with human beings in a really unique way. Digital signage by employing machine learning and artificial intelligence will be able to recognize customers and greet them accordingly. Furthermore, it will communicate the offers and the discounts on the products based on the history of the purchases of the person.
3. An Interactive Interface
Personalization is exciting to many people, and we have noticed that when it comes to people working on transactional purchasing, every customer tries to appreciate efficiency. We also have seen that in-store digital signage is always being considered an option, and now with artificial intelligence, it becomes really interactive. Well, we are expecting that Artificial Intelligence will make the shopping experience really a unique one for customers. Moreover, a customer will be able to make much more unique choices by visualizing different items, their prices as well as characteristics. Also, with the help of digital signage, two products can be compared simultaneously. This will help to create a unique and dynamic shopping experience and also bring various online shopping components in the real world.
4. Relevant and Important Component
In earlier points, you might have read how artificial intelligence can be used to provide special discounts based on the previous purchase history of the customers. Additionally, with the help of this feature of artificial intelligence, it can be used for creating content, and such data can be used to create digital signage specific to consumer preferences. Let us take an example to illustrate this for you. If it is chillier weather, there are certain customers who will prefer certain products over others. So in such cases, the weather information can be adjusted in the digital signage with the help of AI, and the ads for such products will be put on display.
5. Effective and Advanced Advertisement Scheduling
Well, most people think that artificial intelligence is just about a technology that identifies the face of a customer. But, honestly speaking, it is much more than an artificial intelligence today plays a very important role in ad space purchasing. Artificial Intelligence has been in online shopping for quite some time for displaying programmatic advertisements. It also produces relevant content and makes it much more effective as well as real-time bidding. Today AI is also revolutionizing the world of digital signage in the retail sector, and we are seeing proactive ad placement getting a boost. Today retailers, as well as various outlets, are taking an active part in machine learning or programming advertisement, purchasing ad space on digital signages, and much more. The efficiency, as well as the effectiveness of these ads, are much similar to online ads as in digital signage, artificial intelligence use data about customers in order to select which ad to actually display. Well, we expect that as artificial intelligence gains a greater mainstream and merges with digital signage technology, the personalization level will grow. However, most of you might question to what extent? We expect that as a result of AI, productivity will rise. Digital signage is already making the experience of consumers quite pleasant, and AI will take it to the next level. Consumers’ ease of finding things and their quickness of becoming aware of products that are right for them will both increase.
6. AI and Deep Learning
Deep learning is actually a component of machine learning with respect to artificial intelligence. In deep learning, artificial neural networks can be created so that the human brain proactively processes information and thereby create certain patterns which help in decision making. Today most engines that are AI-powered have access to a huge amount of data. With machine learning, specifically deep learning and AI-driven platforms can access such huge data sets, especially in real-time, resulting in specific reactions. Greater precision, as well as data processing, creates a better understanding for users. Hence you can say that artificial intelligence is about detecting patterns, situations as well as conclusions. Also, deep learning plays a very important role in inserting context into the digital signage system. Also, it targets a specific individual. So, suppose there is a women shopper who just entered the clothing store deep learning could easily guess that she is wearing a leather skirt, and by guessing the age, the system will try to look for existing items in stock and recommend them to the customer. The customers can directly visualize this, and they can make decisions based on this. In this way, customers as well as clients not only receive personalized information, but they also make some prompt decisions, and that too fast.
Smart digital signage that is powered with artificial intelligence allows various types of content that are to be scheduled at different times of day or alternative days of the week. With the help of artificial intelligence, the content presentation can be done in a real-time environment, thereby reflecting a dynamic environment. Since AI inserts a component of personalization in digital signage, it is going to create a lot of flexibility as well as adaptability.
Thus, now you have got a comprehensive understanding of how AI, as well as digital signage, will go hand in hand. Well, it is expected that by the year 2023, the market for digital signage is highly expected to grow to about $30 bn. Also, the entire market for AI is expected to touch about $190 bn by the year of 2024. So, we can say both digital signage as well as AI has important growth potential, and that is not just in terms of market valuation but also about future development and innovation. We hope that you have got a fair idea about how artificial intelligence is going to be a disruptive technology in the future, especially in the field of digital signage, which would be a real blessing for retailers as well as consumers.