How Miniso Australia Uses EasySignage to Power Digital Displays Across Its Stores
Miniso Australia uses EasySignage to manage digital signage screens across its retail stores. With over 60 locations and continuing to expand across the country, Miniso required a cloud-based digital signage platform that is user-friendly, easy to scale, and capable of keeping every screen updated with fresh content from a single dashboard.
This use case examines how Miniso Australia employs EasySignage to display promotions, brand content, and product highlights across multiple store locations, and why cloud digital signage is a perfect fit for fast-growing retail brands.
About Miniso Australia
Miniso is a global lifestyle retail brand known for its design-driven, creative, and affordable high-quality products, which range from plush toys and blind boxes to beauty items, stationery, and lifestyle accessories. Founded in 2013, Miniso has rapidly become a global phenomenon with over 8,000 stores in more than 100 countries.
Miniso entered the Australian market in 2016 and has since expanded to over 60 stores across New South Wales, Victoria, Queensland, Western Australia, and South Australia. Among its Australian locations is the first MINISO LAND flagship store at Westfield Chatswood in Sydney, covering over 800 square metres, along with a Sanrio-themed IP collection store on George Street in the Sydney Central Business District (CBD). The network continues to grow through both company-owned and franchise locations.
Miniso’s stores are designed to offer immersive, visually rich shopping experiences, often themed around limited-edition products and popular IP collaborations with brands like Sanrio, Disney, and Warner Bros. Digital signage plays a key role in enhancing these in-store experiences.
Website: miniso-au.com
The Challenge
As Miniso Australia expanded its store network, maintaining consistent and up-to-date digital content across all locations became a challenge. Miniso uses a mix of LED displays in different sizes and resolutions across its stores, which made finding the right content management system more difficult. Common issues included:
- Finding a CMS that supports diversified LED screen sizes and custom resolutions out of the box.
- Updating promotional content across multiple stores at the same time.
- Ensuring brand consistency across screens in different locations.
- Reducing the time and cost of producing and distributing printed signage.
- Managing content remotely without requiring staff at each location to make manual changes.
Miniso needed a cloud-based digital signage solution that was easy to use, flexible enough to handle any screen size, and scalable to accommodate its growing retail footprint.
The Solution: EasySignage Digital Signage
Miniso Australia has chosen EasySignage as its cloud digital signage platform. Here’s how they use it across their stores:
Custom LED Screen Support
One of the main reasons Miniso chose EasySignage is its support for custom LED screen sizes. Miniso’s stores use a variety of LED displays in different dimensions and resolutions, and EasySignage handles them all. Setting up a custom screen size is simple, and users can upload images and videos in any resolution. The platform automatically adapts the content to fit each display, so there is no need to manually resize media for every screen.
Video Wall Support
EasySignage also supports video wall configurations, allowing multiple screens or LED tiles to be combined and synchronised into one large canvas. This makes it well suited to immersive, large-format store experiences, where content can span seamlessly across an entire wall for maximum visual impact.
Single Content Management System
Using EasySignage’s cloud dashboard, Miniso’s team can manage all in-store screens from a single location. They can quickly push new promotions, seasonal campaigns, and brand content to every screen in all stores in minutes, without visiting any of the locations.
Learn more about EasySignage’s features →
Promotions and Product Highlights
Miniso uses digital signage screens to display current sales, new arrivals, trending products, and collaborative launches. With tag-based content control , Miniso can assign specific tags to particular media and screens so the right promotions automatically display at the right locations. For example, a Sanrio campaign can be tagged to display only on screens in stores featuring that collection, while a general sale can run across all locations, all managed from the same playlist.
Brand Storytelling and IP Campaigns
Miniso’s stores are known for their themed experiences, such as the Sanrio-themed flagship store on George Street or the MINISO LAND at Westfield Chatswood. Digital signage enhances these campaigns by showcasing videos, animations, and branded visuals that align with the in-store experience.
Multi-Location Scalability
As Miniso continues to open new stores across Australia, adding new screens to EasySignage takes just minutes. With over 50 screens across 40 locations, the platform scales seamlessly with the business, all managed from the same dashboard.
See how EasySignage works for retail →
What Miniso Australia Says
“EasySignage has made managing our digital displays incredibly simple and efficient. The platform is intuitive, reliable, and has saved us significant time when updating content across multiple screens. Its excellent cross-platform compatibility makes deployment seamless across different operating systems and screen resolutions, allowing us to manage all of our displays from a single, easy-to-use platform.”
Jarry Kuang, Senior IT Support Engineer, Miniso Australia
Why Cloud Digital Signage Works for Retail
Cloud-based digital signage is perfect for retail brands like Miniso because it simplifies the management of screens across multiple locations. Here are some key benefits:
Update once, display everywhere. You can push new content to all screens from one dashboard, no USB drives or manual updates needed.
Schedule content in advance. Set your promotions to go live and expire automatically based on time, date, or location.
Reduce print costs. Replace printed posters and banners with dynamic screens that can be updated instantly.
Stay on brand. Ensure that every store displays the same message and creative content simultaneously. Scale easily. As your business grows, you can add new screens and locations, with no additional infrastructure.
Explore all EasySignage use cases →
Frequently Asked Questions
What digital signage software does Miniso Australia use?
Miniso Australia uses EasySignage, a cloud-based digital signage platform, to manage and display content across screens in its retail stores.
Can EasySignage manage screens across multiple retail locations?
Yes. EasySignage lets you manage screens across any number of locations from one cloud dashboard. You can push the same content everywhere or target specific stores with localised content.
Is EasySignage suitable for growing retail brands?
Absolutely. EasySignage is built to scale. You can start with one free screen and add more as your business grows, with no complicated installation.
How does digital signage help retail stores like Miniso?
Digital signage helps retail stores display promotions, highlight products, support brand campaigns, and keep customers informed, all without the cost and waste of printed signage. Content can be updated remotely in real time.
Can I try EasySignage for free?
Yes. EasySignage offers a free plan that includes one screen with no time limit. You can sign up here and have your first screen running in under five minutes.
Get Started with EasySignage
Whether you manage one store or a hundred, EasySignage makes it easy to manage your screens from anywhere. Start for free with one screen and discover why brands like Miniso Australia trust EasySignage for their digital signage needs.