How Club Lime Uses EasySignage Across 133+ Gyms

Club Lime, one of Australia’s most popular health clubs, uses EasySignage as its content management system (CMS) for digital signage screens across more than 133 locations nationwide.

Club Lime is part of the Viva Leisure Group (ASX: VVA), a vertically integrated health and fitness company headquartered in Canberra, ACT. This post looks at how Club Lime uses digital signage to keep members informed, promote services, and maintain a consistent brand experience across its national network.

Key Highlights

Customer: Club Lime, part of the ASX-listed Viva Leisure Group, Australia’s largest listed fitness and technology company
Locations: 133+ full-service, 24/7 gyms across the ACT, NSW, QLD, VIC, WA, and NT
Screens: 800 digital signage screens managed through EasySignage
Use cases: Class schedules, membership promotions, workout content, live dashboards, and operational announcements
CMS: EasySignage cloud-based digital signage platform built on Google Cloud

Viva Leisure Group: Australia’s Largest Listed Fitness Company

Before diving into how Club Lime uses digital signage, it is important to understand the scale of the operation behind it.

Viva Leisure Group is a vertically integrated health and fitness company headquartered in Canberra, ACT. Founded in 2004 by Harry Konstantinou, it is the only health club business listed on the Australian Securities Exchange (ASX: VVA). The group has expanded from a single club to a network of more than 534 locations, including 200+ corporate health clubs, with over 700,000 network members. It operates several wholly owned fitness brands, each targeting a different segment of the market.

What makes Viva Leisure different from most fitness operators is its ability to build and manage its own technology stack. Through Viva Labs, the company develops proprietary platforms including Viva Pay (a fintech payments system), Viva Access (NFC-based gym entry), and a centralised member management hub. This technology-first approach extends to how the group manages its in-club communications, where EasySignage plays a crucial role.

Viva Leisure uses EasySignage as its cloud-based CMS to manage and control nearly 800 digital signage screens across its brands. From a single dashboard, the team can push promotions, update class schedules, display wellness content, or run brand campaigns, all without needing on-site IT support at each location.

EasySignage isn’t just used in gyms. At the company’s headquarters, screens powered by EasySignage display live dashboards giving the leadership and operations teams real-time visibility into key business metrics without switching between tools or logging into separate platforms. It’s a practical example of how a digital signage CMS can extend beyond customer-facing screens into internal communications and operational reporting.

"We build most of our technology in-house, so we're selective about what we buy. EasySignage earned its place because it does one thing properly at scale — 800-plus devices across our 200+ corporate health club network, managed centrally, without the overhead we'd expected. That's a rare outcome in this category."

— Harry Konstantinou, CEO & Managing Director, Viva Leisure Group

About Club Lime

Club Lime is Viva Leisure’s flagship brand and one of the largest independent gym groups in Australia. With over 133 locations across the ACT, NSW, QLD, VIC, WA, and NT, Club Lime offers 24/7 access, group fitness classes, personal training, and modern facilities designed for all fitness levels.

Club Lime facilities are full-service fitness centres. Members have access to cardio and strength training equipment, functional training zones, group fitness studios, and, at many locations, aquatic facilities. The brand has a strong presence in both metropolitan and regional areas, and continues to expand through new openings and acquisitions.

The Challenge: Signage at Scale Across a National Network

Managing a single screen at one gym is simple. Running screens across Club Lime’s full network of 133+ locations, each with its own class schedules, promotions, branding, and operational updates, is not.

Since every club has its own local content needs, keeping screens accurate, up to date, and aligned with brand standards can quickly become a full-time job. Without a centralised system, content updates depend on local staff, USB drives, or manual file transfers, which can slow down the process and create inconsistencies.

The Solution: EasySignage as the Central CMS

Club Lime solved this by implementing EasySignage as its cloud-based digital signage content management system (CMS). With EasySignage, Club Lime’s screens are managed from a single online dashboard. Content can be created, scheduled, and distributed to any combination of regions or individual clubs in seconds with no site visits, no USB sticks, and no IT support required at each location. When a new gym opens, its screens connect to the platform and start receiving content immediately.

How Club Lime Uses Digital Signage

With over 133 locations, Club Lime requires a solution to update every screen without relying on local staff to manage content manually. EasySignage gives the team the ability to:

Display class schedules and timetables at reception and on the gym floor, updated in real time.
Promote membership deals, referral offers, and seasonal campaigns across all locations simultaneously.
Show workout tips, training videos, and motivational content to keep members engaged during their sessions.
Use dayparting to schedule different content for peak, off-peak, and class times automatically.
Push network-wide announcements such as holiday hours, maintenance notices, or safety updates to every screen instantly.

Each screen can be tagged and grouped by location or region, so Club Lime can send promotions to specific clubs or the whole network at once. Content can also be customised for specific clubs when needed, for example, displaying a local class timetable alongside a national brand campaign.

Why EasySignage Works for Club Lime

Running digital signage across 133+ locations, each with its own local content needs, requires a platform that can handle both scale and detail. Here’s why EasySignage is a fit for a network like Club Lime’s:

One dashboard, every location
All of Club Lime’s screens are managed from a single EasySignage dashboard. Content can be targeted by region or individual location.
No on-site IT needed
Screens connect to the cloud and receive content automatically. Local staff don’t need technical skills to manage what’s on display.
Easy content creation
Teams can design screen content using tools they already know.
Dayparting and scheduling
Different content plays at different times of day: morning class schedules, midday promotions, evening workout videos, all scheduled in advance.
Scales with the network
Adding screens for a new location takes minutes. As Club Lime continues to expand through new openings and acquisitions, onboarding each new club is immediate.
Offline reliability
Content is cached locally on each device, so screens keep playing even if the internet drops; essential for 24/7 gyms.
Per-screen pricing
EasySignage charges per screen, so costs scale predictably as the network grows.

Frequently Asked Questions

What does Club Lime use EasySignage for?

Club Lime uses EasySignage as the content management system for its digital signage screens across 133+ gym locations. This includes displaying class schedules, membership promotions, workout content, social media feeds, and operational announcements.

Can EasySignage manage screens across multiple fitness brands?

Yes. Viva Leisure manages almost 800 screens across 6 fitness brands from a single EasySignage dashboard. Content can be targeted by brand, location, or region using tagging and grouping features, so a Club Lime promotion only goes to Club Lime screens.

What hardware does EasySignage work with?

EasySignage supports a wide range of devices including Android media players, Samsung Tizen commercial displays, LG webOS screens, and more. No proprietary hardware is required. See the full list of supported players .

How much does EasySignage cost for a gym?

EasySignage offers a free plan for one screen with no time limit. Paid plans start at $8.25 per screen per month on an annual plan. See full pricing details .

Can I show different content at different times of day?

Yes. EasySignage includes a dayparting feature that lets you schedule different content for different time slots, for example, morning class schedules, midday promotions, and evening workout tips, all automated.

Can franchise owners manage their own screens?

Yes. EasySignage’s cloud-based platform lets individual franchise owners log in and manage their own screens, while still receiving brand-level content published from a central dashboard.

Get Started with EasySignage for Your Gym

Whether you operate a single fitness studio or manage multiple screens across a national gym chain, EasySignage makes it simple to display the right content on every screen.

👉 Get started for free at easysignage.com

To see how other gyms and fitness centres use digital signage, visit the Gym & Fitness Digital Signage use case page.

How Club Lime, a Viva Leisure Brand, Powers Gym Screens with EasySignage