Automate Screen Content with Media RSS and JSON Feeds

Automate Screen Content with Media RSS and JSON Feeds

 

Keeping your digital signage content up-to-date can be challenging and time-consuming, especially if you manage multiple screens across different locations.
But what if your screens could automatically update themselves whenever your content changes, without you touching the dashboard every time?

With Media RSS (MRSS) and Dynamic Media JSON support in EasySignage, you can automate your digital signage effortlessly. These two powerful apps automatically pull multimedia content like videos and images directly from external feeds so you never have to manually upload files again, and keep your screens updated with new product launches, image galleries, and daily news.

Let’s find out how these two features work and why they are a must-have for modern, hands-free content management.

 

What is Media RSS (MRSS)?

MRSS (Media Really Simple Syndication) is like a standard RSS feed but includes multimedia files. It allows you to fetch videos and images from a feed URL directly onto your digital signage screens. With EasySignage’s MRSS app, you simply link to an external MRSS feed, and your screens will automatically display whatever media the feed provides.

All you have to do is add the MRSS feed URL in the EasySignage dashboard. Once set up, every time your feed updates, your screen content updates too.

It’s perfect for:

  • Product showcases
  • Promotional videos
  • News or entertainment feeds
  • Menu Boards
  • Partner media streams

How Media RSS Works:

  1. Host Your MRSS Feed
    Ensure it is on a valid HTTPS server or returned by an API call.
  2. Connect in EasySignage
    Add the MRSS feed URL in the MRSS app.
  3. Automatic Sync
    Feeds are polled every 15 minutes; online players update instantly, and offline players refresh once they reconnect.
  4. Reliable Offline Playback
    All media is cached in EasySignage’s cloud storage before syncing to your players.

Key Benefits of MRSS:

  • Hands-Free Updates: Any change in the MRSS feed is automatically reflected on screens.
  • Multi-CMS Integration: Stream content from your various media libraries or other CMS platforms.
  • Offline Reliability: Cached media ensures your screens never go blank.

👉 Learn more: MRSS App on EasySignage

 

What is the Dynamic Media JSON App?

The Dynamic Media JSON is like MRSS but with even more flexibility.
It retrieves media items directly from a JSON file (a lightweight data format) making it ideal for developers or anyone who manages content via external systems.

Simply host a JSON array of image or video links, and EasySignage will read it continuously, displaying the latest entries on your screens. Every time you update the JSON file, your screens reflect the changes immediately.

How Media JSON Works:

  1. Prepare Your JSON File
    Format it as an array of media objects, including direct links to JPEG/PNG images or MP4/WebM videos.
  2. Host the File Online
    Make sure it’s publicly accessible via HTTPS or a public API endpoint.
  3. Link in EasySignage
    Enter the URL in the Dynamic Media JSON app.
  4. Automatic Refresh
    The app automatically refreshes every 15 minutes, displaying any additions or changes on your screens immediately.

Key Benefits of Media JSON:

  1. Real-Time Content: Ideal for rotating product galleries or automated news streams.
  2. Developer-Friendly: You only need to manage a simple JSON file; no dashboard access needed.
  3. Flexible Use Cases: Easily sync with external campaigns, content management systems (CMS), or data-driven promotions.

Dynamic Media JSON turns your hosted JSON feed into a live, self-updating media playlist for your screens, giving you total control from any external system.

👉 See how it works: Dynamic Media JSON App

 

Final Thoughts

Automating your digital signage content does not have to be complicated. With EasySignage’s MRSS and Dynamic Media JSON apps, you can make content management easier, save time, and ensure your displays are always fresh and relevant with minimal effort.

Suppose you work in retail, corporate settings, education, or hospitality, this level of automation is exactly what your digital signage strategy needs. Your content, from product showcases and daily updates to branded campaigns and event coverage, can run on autopilot.

Let your screens do the work while your marketing or media partners manage the content feed. And if you work with external media sources, custom systems, or video partners, MRSS and Dynamic Media JSON offer a hassle-free and reliable solution to keep everything in sync.

It’s automation made simple and signage made smarter.

Would you like help setting up MRSS or a Dynamic Media JSON feed? Contact us or check out our Help Center to get started.