Display Live Social Feeds with EasySignage and Social Walls

Nowadays, we live in a world that never stops scrolling, so why should your digital screens stay static?

Businesses are always looking for new and effective ways to engage with their audience, and one such method is using digital signage tools, such as EasySignage.

With EasySignage and Social Walls, you can stream live social media posts directly to your screens, infusing your digital signage with engaging real-time content your audience already loves.

If you are a business owner, marketing professional, or event organiser, this article is for you!
Learn how to easily convert regular screens into dynamic, engaging social walls that display live feeds from your favourite social platforms.

What is Social Walls?

Social Walls by Tagbox is a platform that gathers and displays live social media content like posts, hashtags, and mentions from Instagram, X (formerly Twitter), Facebook, YouTube, and more.

It turns user-generated content (UGC) into dynamic, real-time visual displays you can showcase on digital screens, websites, or event walls. With customisable layouts and moderation tools, Social Walls helps brands boost engagement and create an interactive experience for their audience.

Why User-Generated Content (UGC) is Important?

User-generated content, like customer photos, reviews, or social media posts, is marketing gold. When customers share their experiences online with your brand, it builds trust and authenticity in a way traditional ads simply can’t.

And when you showcase UGC on digital signage screens using tools like EasySignage and Social Walls, you take that engagement to a whole new level. People love seeing real stories, and when they spot someone like them on your screens, they’re more likely to connect with your brand, trust it, and even buy.

Displaying social content also helps you create a sense of community around your brand. It turns customers into active participants, becoming part of your brand’s story, and making them feel valued and heard.

Why Use Social Walls with EasySignage?

Social walls have changed the way businesses interact with their audiences. By displaying live social media feeds, they create an interactive and engaging environment that sparks curiosity and encourages customers to connect more deeply with a brand.

A key advantage of social walls is their ability to showcase user-generated content. This type of content is authentic and highly engaging to audiences.

Key benefits of social walls include:

• Boost Engagement: Audiences love seeing their content featured, which encourages them to interact more with your brand.

• Build Trust: Real posts from real people = authenticity and credibility to your brand’s image.

• Showcase Social Proof: Highlight positive reviews, mentions, and UGC in real-time.

• Enhance Events: Perfect for conferences, expos, and product launches, creating a buzz on social media.

• Increase Visibility: More posts = more exposure = more reach for your brand.

• Promote trending campaigns or hashtags

When it comes to displaying live social feeds, EasySignage isn’t just compatible, it’s a perfect partner.
EasySignage is a cloud-based digital signage platform that makes it easy to display dynamic content across any screen. It’s fast, user-friendly, and works on most devices.

When paired with Social Walls, EasySignage becomes a powerful engagement tool, allowing you to stream live social media content directly to your displays.

The result? More engagement. More credibility. And a lot more visibility for your brand.

One of the key strengths of EasySignage is its user-friendly interface. Users find it simple to set up and manage social walls.

• Real-time sync with Social Walls:
  Keep your screens fresh with live posts, hashtags, and mentions pulled directly from your social channels, automatically and in real-time.

• Layer multiple content types on one screen:
  Why choose just one type of content? With EasySignage’s multi-layer feature, you can display your social wall alongside videos, tickers, logos, weather updates, and more, all on the same screen!

• Easy to use:
  Just grab the Display Wall URL from your Social Walls account, add it to EasySignage, and publish. Done in seconds!

• Content Scheduling:
  You can choose exactly when your Social Wall content appears on the screen with EasySignage’s scheduling feature. If it’s for a live event, a daily promotion, or a weekend campaign, you can set specific times for social feeds to go live, keeping your displays relevant, timely, and always ready for your audience.

How to Get Started with Social Walls on EasySignage

EasySignage makes the setup incredibly straightforward:

Step 1:

• Go to the Social Walls app.
• Choose the Wall you want to share on your screen.
• Click on the “Display” button > Digital Display > Digital Signage.
• Click on the “EasySignage” icon.
• Copy the generated Display Wall URL.

Step 2:

• Go to the EasySignage management console.
• Click on the playlist where you want to add the Social Walls app.
• Go to General Apps > Social Walls.
• Paste the copied URL link in the designated field.
• Enable auto-reload by setting the desired refresh interval in minutes.
• You can also enable the zooming feature to zoom in and out in the app.
• Click Save and then Publish the changes to your digital signage screens.

Read the full guide: How to integrate Social Walls with EasySignage.

EasySignage and Social Walls in Action

Not sure how to integrate social walls into your business? Here are some quick ideas:

• Retail Stores: A fashion boutique, for example, can create a dynamic display of customer photos wearing their outfits. This user-generated content boosts customer loyalty and increases sales.

• Events: Corporate events can display a real-time feed of tweets and Instagram posts with the event hashtag, encouraging attendees to share their experiences.

• Education: Schools can use social walls to highlight student achievements and activities, enhancing student pride and fostering a sense of belonging in the campus community.

• Restaurants: Showcase customer photos of your tasty dishes from Instagram or TikTok.

• Offices: Keep employees motivated with shout-outs, celebrations, and team moments shared on LinkedIn.

• Football Matches & Sports Venues: Stream live fan reactions, team hashtags, and goal celebrations straight from social media onto big screens in the stadium.

Final Thought: Make Your Screens a Social Experience

Your social wall should serve a purpose beyond just being eye-catching; it should reflect your marketing goals and brand identity. Start by defining the key messages you want to share, then let your content take over.

Social walls also turn viewers into participants. When people see their own posts up on the big screen, it makes your brand more relatable and way more shareable. Encourage your customers to share posts using a branded hashtag.

Displaying live social media feeds on your digital signage screens is a powerful way to engage your audience. So, if you want your screens to feel more alive, more relevant, and a lot more fun, try integrating your social wall with EasySignage.

Just sign up and try EasySignage for free to see how it works.