How Much Does Digital Signage Cost? Complete 2025 Price Guide
Are you thinking about getting digital signage but not sure how much it will cost you? You’re not the only one! “How much does digital signage cost?” is one of the first questions most people ask when looking into this technology.
The short answer: depending on your setup, prices can range from $100 to over $5,000 for enterprise solutions, which may not include additional expenses like installation, content creation, or maintenance.
Like any investment, digital signage comes with a cost, but the good news is that in 2025, it’s more affordable and accessible than ever, thanks to better display tech, more flexible software plans, and more hardware options like System-on-Chip (SoC) displays.
In this guide, we’ll explain each part of digital signage pricing, show example price ranges, share tips on how to save money, and help you choose a solution that meets your budget and business needs.
What a Digital Signage System Includes?
Digital signage has become one of the most effective ways for businesses, schools, and organisations to share messages and engage with their audience. Whether you have a small business or a large company, it’s important to understand the full cost before you start.
When people consider the price, they often think only of the screens. But a digital signage system is made of several parts:
Displays: The screens your audience sees.
Media players or SoC devices: The device that runs and outputs the content. Read more about The Difference between SoC Displays and Media Players.
Content Management System (CMS): Software that schedules, designs, and updates the content displayed on screens.
Installation and Setup: This includes mounting, cabling, and network configuration.
Content Creation: The process of designing visuals, videos, or animations.
Maintenance and Support: Hardware repairs, software updates, and electricity costs.
Understanding each of these parts will help you plan a realistic budget for your digital signage system.
Now, let’s answer the first question that came to your mind…
How Much Does a Digital Signage System Cost?
Understanding the cost of digital signage is the first step to plan a smart investment. Knowing how your money is spent helps you choose the right setup and get the most value from it.
The overall price of a digital signage system is usually split between hardware, software, installation, and ongoing maintenance. When you break down these elements, you’ll see how each part contributes to the total cost and why the right solution can save you time and enhance your brand’s visibility.
Here’s a closer look at each part.
1️⃣ Hardware Cost
Digital signage hardware is usually the biggest upfront cost. Similar to any other technology, the more advanced the hardware is, the higher the cost will be. It consists of screens, media players, and mounts.
1. Digital Signage Screens:
A basic consumer TV can start at $100–$300, but commercial-grade displays designed for 24/7 use usually range from $300 to $1,000+, depending on quality, size, and durability. Outdoor or very large LED displays can reach several thousand dollars.
Touchscreen digital signage displays, which allow for interactive experiences, typically start around $500 for smaller sizes and can exceed $2,000 for larger, high-end models, depending on features and responsiveness.
Consumer TVs aren’t designed specifically for digital signage and may have limitations. They’re a good fit for small businesses or low-traffic areas, but for professional installations, commercial-grade displays are the better choice.
Below are some examples of TVs and commercial displays with their approximate price ranges:
Amazon Fire TV 50" 4-Series 4K UHD Smart TV - around $182.00
TCL 32" Class 3-Series Full HD 1080p Smart Google TV - ranges from $131.00 to $150.00
Hisense 43" Class A6 Series LED 4K UHD Google Smart TV - ranges from $259.99 to $299.99
TCL 55" Class 4-Series 4K UHD HDR Google Smart TV - ranges from $495.99 to $599.99
Sony BRAVIA 55" 4K Ultra HD Smart Google TV - ranges $896.00 to $1,598.00
Samsung 55" QMC Series 4K UHD Commercial Display - ranges from $1,000 to $1,260.00
Philips D-Line 55BDL4511D/27 55" 4K UHD Display - ranges from $1,200.00 to $1,337.00
LG UH5N-E Series 55" 4K UHD Digital Signage Display - ranges from $1,250.00 to $1,315.00
Vestel XN75D-4HH 75’’ UHD Digital Signage Display - ranges from $1621.89 to $2703.18
Digital signage screens vary widely depending on your needs and setup. If you already own a compatible TV, you don’t need an extra media player, and you can start for as low as $10.
Note: Prices for the digital signage screens mentioned above may vary depending on the retailer, website, and country, so it’s always best to compare options before purchasing.
2. Digital Signage Media Players:
If your TV is not a System-on-Chip (SoC) display or is not supported by the Content Management System (CMS), you can still use it for digital signage by connecting it to an external media player, such as an Android box, Amazon Fire TV Stick, BrightSign, or EasySignage Media Player.
Just like screens, digital signage media players are a key part of any signage setup. Entry-level players for small setups or basic content can start around $50–$150, while more advanced media players designed for professional, 24/7 operation usually range from $200 to $600+, depending on features, performance, and brand. High-end players can reach $1,000 or more.
For example, EasySignage offers a dedicated media player that comes pre-installed with the EasySignage app. This player supports 4K content, smooth playback, and remote management, making it perfect for businesses, schools, and other professional environments that need consistent, high-quality digital signage.
Here are some examples of commonly used media players and their price ranges:
Amazon Fire TV Stick 4K: around $49.99
Android TV Box: around $29.99-49.99
Raspberry Pi 4: around $50–$80
Raspberry Pi 5: around $50-120$
EasySignage 4K Digital Signage Box: around $100
NVIDIA Shield TV Pro: around $199.99
Amino H200 Series: around $299–$399
BrightSign HD Series: around $350–$400
3. Mounts
Don’t forget to include the cost of mounts, brackets, cables, and other accessories when budgeting for digital signage. Planning for these items in advance prevents unexpected expenses later.
Wall mounts and brackets generally range from $20 to $150, depending on their size and adjustability. For larger displays, sturdy floor or ceiling mounts may cost $200 or more. You’ll also need HDMI or DisplayPort cables, which are usually inexpensive at around $5–$30, but premium or extra-long cables can reach $50 or more.
Including these accessories ensures your setup is stable, safe, and professional-looking.
2️⃣ Software Cost
Digital Signage Software / CMS:
A content management system (CMS) is the control hub of any digital signage setup. It lets you design, upload, schedule, and manage the content displayed on your screens. Most CMS platforms are subscription-based, with prices varying depending on features and the number of screens you need to control.
Cloud-based solutions (such as EasySignage) are the most popular choice because they’re easy to deploy and keep costs predictable. They often use a subscription model and usually start at about $10–$20 per screen per month for entry-level plans. For enterprise-grade systems that offer advanced analytics or third-party integrations, the cost can range from $30 to $100+ per screen monthly.
On-premise solutions generally require a one-time licence fee, which can range from around $500 to $2,000 per player, plus ongoing support or upgrade fees.
Read more on Cloud-Based vs On-Premise Digital Signage Solutions.
There are many digital signage software options available, with costs ranging from completely free for basic features to nearly $100 per screen per month for premium services.
At EasySignage, you can get started with a free licence for one screen, and as your business grows, you can upgrade to affordable plans starting at just $10 per screen per month.
Check our Pricing page for more information about the EasySignage plans.
3️⃣ Installation and Setup
If you’re comfortable with do-it-yourself projects (DIY), the setup might only cost your time. For a professional finish, especially for video walls or ceiling mounts, installation averages between $150 and $500, depending on the complexity and location. Configuration, cabling, or network switches may add extra fees.
4️⃣ Content Creation
Great screens need great content. If you like to design your own layouts, tools like Canva provide a wide range of free templates and designs.
EasySignage also includes many free built-in apps to help you design, customise, and publish content directly from your dashboard to your screens.
For businesses that want a professional touch, hiring a designer or agency can cost $50–$500 for custom animations, branded videos or advanced visuals.
5️⃣ Maintenance and Support
Digital signage isn’t a set-and-forget solution. Keeping your digital signage system running smoothly requires regular maintenance and reliable support. The costs for this maintenance differ based on the size of your network and the type of equipment you use. Commercial displays may need occasional calibration or firmware updates, while media players need regular software updates. Some service providers charge annual fees for support, updates, or troubleshooting, often between $50 and $300 per device per year.
With EasySignage, you won’t have to worry about hidden fees. We provide free customer support and automatic software updates, ensuring your screens and content management system stay up-to-date without extra costs.
Don’t forget electricity. Depending on the size and brightness of your screens and how often you use them, you might spend approximately $2 to $5 per month on power for each screen. Using energy-efficient LED displays and smart brightness controls can help reduce ongoing energy costs.
💡 Tip: When you add up the costs of hardware, software, installation, content, and maintenance, you’ll understand the true total cost of ownership, not just the price of a display. You don’t need to start with a large investment; many businesses begin with one or two screens and expand later.
Tips to Save Money on Digital Signage
Reuse Existing Screens: Before you buy new screens, check if you can use any compatible screens you already own with your content management system (CMS).
Choose Affordable TVs: For low-traffic areas, use budget-friendly consumer TVs and upgrade to commercial displays for locations that need 24/7 reliability.
Consider All-in-One Screen: Choose screens with a built-in System-on-Chip (SoC) to avoid buying a separate media player.
Use Scalable Software: Choose software solutions like EasySignage that offer scalable plans and let you start for free with one screen and add more as your network grows.
Optimise Screen Usage: Schedule your screens to turn off when they are not in use to save on electricity costs.
Use Templates and Scheduling Tools: To avoid the expense of hiring designers for every update, use and redesign pre-made templates and scheduling tools for your content.
Invest in Quality Equipment: Purchase high-quality mounts, cables, and brackets to prevent replacements and safeguard your equipment.
Is Digital Signage Worth the Investment?
The answer is YES! Digital signage is definitely worth investment for most businesses and organisations. Although there is an initial cost for screens, media players, and software, the return on investment (ROI) is often quick. Studies show that well-placed digital displays can increase sales by up to 33%, improve brand awareness, and engage customers more effectively than traditional posters or static boards.
Beyond the retail sector, schools, offices, and healthcare centres use digital signage to share important information, reduce printing costs, and save staff time. When paired with an affordable platform like EasySignage, digital signage becomes a budget-friendly tool that grows with your needs, making it a smart choice for both small and large setups.
Digital signage should not be viewed as an expense; it is a revenue generator. With smart content and good placement, your signage can quickly pay for itself.
Bottom Line
The cost of digital signage can vary depending on your goals, the number of screens, and how polished you want your content to be, but it doesn’t have to be overwhelming. You can start small and then expand as your business grows.
At EasySignage, we make it easy to get started with flexible pricing. Our platform offers a free licence for one screen, flexible pricing as you add more, and an intuitive setup that is designed to scale with your needs.
Take the first step toward smarter communication — Sign up for EasySignage and start your digital signage journey for free today!