EasySignage Partners with Web Summit Qatar 2025
This blog post discusses EasySignage’s partnership with Web Summit Qatar 2025.
This year, at the February 2025 edition of Web Summit Qatar, EasySignage proudly introduced its innovative AI-powered digital signage solution. As an event partner at one of the world’s premier technology conferences, EasySignage engaged with global tech enthusiasts, investors, and industry leaders who gathered at the Doha Exhibition and Convention Center (DECC).
The event served as an ideal platform for networking where we connected with potential clients, partners, and decision-makers. This opened up numerous opportunities for collaboration and growth.
Web Summit Qatar 2025: Tech Hub
Web Summit is one of the largest global technology conferences that bring together global industry leaders, investors, innovative startups, and a diverse range of professionals from the tech industry. This annual event provides a dynamic environment where the latest trends—from digital marketing to artificial intelligence (AI)—are explored, making it an exciting hub for innovation and networking.
Alongside Web Summit in Lisbon, Web Summit Rio in Rio de Janeiro, Web Summit Vancouver in Canada, and RISE in Hong Kong, Web Summit Qatar, the regional edition of this global event, adds a unique dimension to the global series. Held in Qatar at the Doha Exhibition and Convention Center (DECC) from February 23-26, 2025, this edition focused on the unique opportunities and challenges within the Middle Eastern tech ecosystem and offered businesses the chance to connect with international experts and dive into the latest technology trends.
Key Highlights of Web Summit Qatar 2025:
- Annual Gathering: A yearly event that attracts thousands of attendees from around the globe.
- Tech-Driven Conference: Focuses on technology, innovation, digital trends, and groundbreaking ideas.
- Networking Powerhouse: A platform for startups, investors, and industry leaders to connect.
- Diverse Topics: Covers a wide range of areas such as digital marketing, artificial intelligence AI, software development, digital signage and more.
- Inspiration & Learning: Features keynote speeches, panel discussions, and workshops by experts in various tech fields.
EasySignage at Web Summit Qatar 2025
At the Web Summit, our mission was to connect with industry leaders and partners while showcasing our latest feature in digital signage: AI-powered audience analytics. We have developed this AI product over the past year and we were really excited to launch it, believing it will change the future of digital signage.
Live Demonstrations and Impact
During the summit, our booth (#E509) welcomed visitors from 9 am to 5 pm. We hosted live demonstrations that allowed attendees to see the AI tool in action. The live feedback was overwhelmingly positive, with many praising the seamless integration of AI to enhance traditional digital signage systems.
Our team was present to provide live demos, answer questions, and explain how our solution can be customized to suit the specific requirements of different industries. The feedback was overwhelmingly positive, with many participants showing strong interest in adopting EasySignage for their businesses and exploring potential partnerships.
Key features we highlighted during the summit:
AI-Powered Audience Analytics for Digital Signage
We showcased our AI-driven audience analytics feature, which illustrates how AI technology enables digital signage to collect and analyze data on viewer interactions and demographics in real-time providing valuable insights into audience behaviour.
This data-driven approach allows businesses to customise their content more effectively, ensuring it resonates with their target audience. As a result, businesses can optimize their advertising strategies and achieve better ROI for their marketing campaigns.
Our AI analytics application uses artificial intelligence and machine learning to collect and analyze data. Rather than guessing who is viewing the content and ads on your screens, our smart solution provides accurate insights that help businesses improve their content strategy.
Key features of our AI-powered digital signage:
- Advanced face detection and demographics
- Privacy and GDPR compliance
- Stand-alone capability
- Edge AI processing
Read more about: AI-powered digital signage for audience analytics.
Here is the demographics dashboard showing the results collected from visitors to our booth on the last day of the Web Summit.
Dynamic Data for Food Menus
Another key feature we demonstrated at the Web Summit was the integration of Google Sheets with digital signage for dynamic data updates. This integration enables you to display live, dynamic, and up-to-date information on your digital screens.
For restaurant owners, this means you can update your menus in seconds, by changing prices, adding new dishes, or updating daily specials. You can manage all of this directly from Google Sheets without any delays or complications. Simply link your Google Sheets to EasySignage, and your menu will remain dynamic and accurate.
Read more about: How to integrate Google Sheets for dynamic data in digital signage.
Geolocation in Digital Signage
Last but not least, we highlighted the power of Geolocation in digital signage. This feature is a location-based service that uses GPS technology to display personalised content on screens according to their geographic locations.
Geolocation simplifies content management, saves time, and delivers targeted and relevant content based on the location of a single screen or multiple screens across different areas.
A compelling application of geolocation is in delivery services. For example, a delivery person can use their backpack as a digital sign to showcase different ads tailored to different cities or streets.
Read more about: The power of Geolocation in digital signage.
Looking Ahead to Web Summit Qatar 2026
EasySignage’s partnership at Web Summit Qatar 2025 was more than just an event participation; it marked the beginning of a significant technological advancement. With our AI-powered solution, EasySignage is not just following digital trends, but creating them, shaping a future where digital signage is essential for business and communication strategies.
Thank you to everyone who visited our booth and interacted with our team. Your support propels us forward, and we can’t wait to see you again next year with new features and updates.
If you missed us at the web summit and want to learn more about EasySignage and our AI-driven audience analytics solution, please contact us through our Contact Page.
