Top 15 Uses of Digital Signage in Hotels and Hospitality

In the hospitality industry, where guest experience is the top priority, hotels, resorts, and restaurants always look for innovative ways to improve the quality of their guests’ stays. That’s why business owners have turned to digital signage, a technology that has gained popularity in the hospitality industry.
Digital signage enables hotels to provide better guest experiences and promote their services. In fact, research has shown that digital displays attract four times more views compared to static signage.

By strategically installing digital displays and kiosks throughout the hotel, in areas such as lobbies, check-in areas, restaurants, hallways, and event spaces, guests’ perceptions of the spaces can be significantly improved. Furthermore, using digital signage gives hotels a modern and sophisticated touch, making them appear more luxurious and forward-thinking.

What is Hotel Digital Signage

Digital signage is a technology that uses electronic displays in the hospitality industry to provide valuable information, entertainment, and promotional content to guests and visitors within hotel environments. These digital displays are available in different forms, such as screens, video walls, interactive kiosks, and more, and are placed throughout the hotel to reach guests and visitors effectively.

From welcoming guests in style to promoting on-site amenities and services, hoteliers use digital signage to engage, inform, and impress their guests.

So, what makes digital signage a must-have for hotels?

The Top 15 Uses for Digital Signage in Hotels

1. Welcome Guests with Personalised Messages

Greet guests with personalised messages on digital displays in the lobby or reception area to create a warm and welcoming environment. You can also customise messages on special occasions to make your visitors feel valued and appreciated from the moment they arrive.

2. Streamline Check-in and Check-out Processes

Use digital signage kiosks or interactive displays to facilitate self-service check-in and check-out, reducing wait times and enhancing efficiency.

Hotels can use the EasySignage Web Application to display and host various websites, web applications, or shared resources on their digital signage, making it versatile and user-friendly for guests.

3. Display Wayfinding Maps and Directions

Lost guests? Not anymore! Make it easy for your guests to find their way around your hotel by displaying wayfinding maps and directions on digital signage displays throughout the property.

Guide guests to important areas such as their rooms, restaurants, fitness centres, and conference rooms with ease.

4. Advertise Special Promotions and Packages

One effective way to generate more revenue and engage guests is to advertise special promotions and discounts on digital signage screens. Make sure to showcase limited-time offers, seasonal deals, and exclusive packages that can encourage guests to upgrade their stay or purchase additional services.

5. Promote In-room Dining and Room Service

To boost revenue from in-room dining and room service, you can promote menu items, specials, and delivery options on digital signage screens in guest rooms.
Include mouth-watering images, descriptions, and pricing information to entice guests to order from the comfort of their rooms.

6. Provide Real-time Event Listings and Updates

Display hotel event details such as dates, times, locations, and speaker information on digital signage screens within the hotel to keep guests informed about upcoming events, expos, conferences, and activities and help them plan their schedules accordingly.

Hoteliers can also use the EasySignage Door Label App to manage meeting rooms and display their running status, schedules and upcoming events on the door label sign for visitors and clients.

7. Promote Amenities and Services

Showcasing your hotel’s amenities and services, such as dining options, spa treatments, pool hours, gym and fitness and activities, on digital displays in high-traffic areas encourages guests to take full advantage of your offerings.

8. Showcase Local Weather Forecasts

Help guests plan their activities and outings by displaying local up-to-date weather forecasts and conditions on digital signage screens, like current temperature and upcoming weather, to assist guests in packing and preparing for outdoor adventures.

9. Hotel Branding and Marketing

You can display branded visuals and messaging on digital signage screens to improve your hotel’s brand identity. Use consistent colours, fonts, and imagery to create a cohesive brand experience and reinforce brand loyalty.

Capture guests’ attention with beautiful images and animations of the hotel’s pool, gym, restaurant, and other amenities to give guests a glimpse of what to expect during their stay.

Implement dynamic digital menu boards in hotel restaurants and replace traditional static menus to showcase mouth-watering food and beverage options in high definition.

Easily highlight daily specials, chef recommendations, and seasonal offerings to tempt guests with compelling options.

Need to make last-minute changes to your menu offerings? No problem! With EasySignage digital signage, you can update menus in real time to reflect ingredients, availability, and pricing changes.

11. Guest Reviews and Testimonials

Build trust with guests by displaying positive reviews, testimonials, and ratings from satisfied guests on digital signage screens to inspire confidence and encourage future bookings.

Display social media feeds that showcase user-generated content like guest photos, which can serve as social proof. This can help build trust and influence purchasing decisions among potential guests.

Hoteliers can enjoy additional benefits by using the EasySignage social media follow app. This app helps them integrate their social media presence with digital signage displays, allowing guests to easily follow and engage with the hotel’s social media channels. The app generates a QR Code which guests can scan to access the hotel’s social media platforms. By using this app, hotels can expand their online reach, increase their social media followers, and drive engagement both online and offline.

12. Stream Live TV and Entertainment

Keep guests entertained and informed by streaming live TV channels, news updates, and entertainment content on digital signage screens.

Use the EasySignage IPTV Stream app to provide guests with access to a variety of programming options, including sports events, news broadcasts, and cultural shows.

13. Utilise Elevator Signage for Promotions and Recommendations

Enhance your guests’ stay by using elevator rides to advertise hotel promotions and provide recommendations for nearby shops, museums, and local attractions on elevator signage.

Feature the EasySignge background music app on elevator digital signage with curated playlists and soothing melodies to create a relaxing environment and enhance the ambience of your hotel.

Communicate important announcements, updates, and alerts to guests using digital signage displays throughout the hotel.

Keep guests informed about emergency procedures, maintenance notifications, and service interruptions to ensure safety and comfort.

15. Celebrate Special Occasions and Holidays

Spread holiday cheer and enhance the festive atmosphere in your hotel by decorating your digital signage screens with themed graphics, animations, and messages for special occasions, holidays, and seasonal events.

Tips for Choosing the Right Digital Signage for Your Hotel

It is critical to select the proper digital signage for your hotel to improve guest experiences, enhance operational efficiency, and optimise marketing efforts. Here are some tips to guide you through the decision-making process:

✔ Explore different hardware options for digital signage displays, such as LCD screens, video walls, interactive kiosks, and digital menu boards. Consider factors like screen size, resolution, and durability to choose the proper hardware for each location within your hotel.

✔ Think about where you want to place your digital signage displays within your hotel. Common locations include lobbies, reception areas, elevators, corridors, restaurants, and conference rooms. Consider the visibility, foot traffic, and intended audience for each location when choosing display sizes and types.

✔ Assess your space and audience before implementing digital signage in your hotel. Evaluate the layout and size of your hotel and consider the demographics and preferences of your guests; this will help you determine the number of digital signage displays you need.

✔ Look for digital signage solutions that offer flexibility in content creation and management. Choose a platform like EasySignage that allows you to easily update, schedule, and customise content to suit different areas of your hotel and adapt to changing needs.

Useful EasySignage Apps for Hospitality

EasySignage is a cost effective cloud-based digital signage solution that provides a range of apps for the hospitality industry. It can be used to design and manage content for hotel signage, including advertisements, guest service and amenities information, and special offers. EasySignage empowers you with one solution for all your hotel’s digital display needs.

One of the most effective apps offered by EasySignage is Canva. It allows you to use hundreds of free digital signage templates for hospitality, such as room catalogues, restaurant menus, and more. In addition to Canva, there are various other useful apps available, such as:

In conclusion, digital signage isn’t just a trend—it’s a powerful tool that offers endless opportunities for hotels to engage, inform, and delight their guests.

By embracing digital innovation, hotels can elevate guest experiences, increase revenue, and reach new heights of hospitality excellence in today’s competitive market.
Digital signage is a valuable investment for hotels looking to stay ahead in the industry.

Top 15 Uses of Digital Signage in Hotels