Real Estate Digital Signage Revolution
Imagine having vibrant displays that showcase your property listings, captivating visuals in your office spaces, and guiding clients through your portfolio. This is what real estate digital signage can do for you. It is the practice of using digital displays to effectively communicate your message, engage your audience, and ultimately convert potential clients into buyers.
Real estate marketing strategies are constantly evolving, and it’s important to stay up to date.
What is Real Estate Digital Signage Software?
Real estate digital signage software is a powerful marketing tool that displays listings, property photos, and other information to potential buyers and tenants through visually appealing displays. With digital signage, you can grab the attention of passersby and promote your properties around 24/7.
One of the most reputable digital signage software for real estate is EasySignage, which provides a comprehensive content management solution. Its easy-to-use interface and customisable templates make it a top choice for real estate agencies looking to streamline their signage strategies and attract more clients.
Why Do Real Estate Agencies Need Digital Signage?
In the competitive real estate market, attention is a valuable asset. If you’re running a real estate agency, you know how important it is to showcase your properties in the best possible way. And this is where digital signage comes in.
Real estate agencies need digital signage for several reasons. Foremost, it allows you to present your properties in a dynamic and engaging way. Rather than relying on static images or paper flyers, digital signage can display high-quality photos of your properties, making them more attractive to potential buyers or renters.
Additionally, digital signage can be used to promote the agency itself. By highlighting its unique selling points and services, it establishes the agency as a trusted and reliable source for real estate information and services.
Digital signage can provide valuable information to clients, such as local real estate market trends and statistics, helpful tips for buying or selling property, and more. Digital signage is essential for modern real estate agencies looking to stay competitive and attract new clients.
EasySignage: Revolutionising the Real Estate Market
One standout player in the digital signage arena is EasySignage. Real estate agents can use EasySignage digital signage software to manage their content and easily create digital signage for any screen size in seconds.
With EasySignage, agents can send their design to one or multiple screens at the same time. They also have the option to schedule the display of special offers by setting a specific start date and time.
EasySignage Integrates with Top Real Estate CRMs
EasySignage takes real estate to the next level with its cloud-based digital signage software. One of its best features is seamless integration with the most well-known real estate CRM software in Australia and the UK.
This integration not only streamlines data management but also ensures a synchronised connection between EasySignage and the leading CRMs, providing real estate professionals with an all-in-one platform for efficient operations and improved customer engagement.
Automatic Listing Updates
The integration between EasySignage and real estate CRMs ensures that the property listings displayed are always up-to-date. Any changes made to the listings on the real estate CRM are automatically reflected on the displays.
This saves valuable time and provides clients with accurate information about the latest properties on the market.
Furthermore, EasySignage offers secure access to real estate information, making it a reliable solution for agencies.
Marketing Magic: Access to Professional Templates
EasySignage doesn’t just stop at displaying listings; it goes the extra mile with access to ready-made professional templates. With these visually appealing displays, agents have the power to create a lasting impression on potential buyers and set their brand apart from competitors in the real estate landscape.
Whether you prefer vertical displays to showcase towering skyscrapers or horizontal displays for sprawling landscapes, you’ve got covered! EasySignage offers a variety of professional templates in both orientations. This flexibility ensures that, regardless of your chosen display format, your real estate listings are presented with maximum visual impact and aesthetic appeal.
Customisable Layouts
The EasySignage software not only grants you access to professionally designed templates but also offers customisable layouts. This means you can customise the presentation of each property, highlighting its unique features and attributes in a way that resonates with your target audience.
Agencies can personalise layouts that align with the agency’s unique brand identity.
Agent Profile Photo: Incorporate the agent’s profile photo to establish a direct connection between the property and the responsible agent.
Theme Colour Modification: Adjust the theme colour to match the branding preference of the agency, ensuring consistent displays.
Agency Logo Inclusion: Add the agency logo for brand reinforcement, creating a consistent visual identity across property presentations.
QR Code Integration: Enhance engagement by including a QR code clients can scan for instant access to additional property details or contact information.
Automatic Image Display from CRM: Automatically display images directly from the agency’s CRM, ensuring the latest visuals are seamlessly integrated into the presentation.
Retention Setting Editing: Customise retention settings for different types of property listings, such as rental, residential or commercial, to ensure that each display is optimised for its specific purpose.
Benefits of Real Estate Digital Signage
Real estate digital signage goes beyond static listings. It creates an interactive experience, grabbing attention and fostering engagement. From property photos to virtual tours, these displays bring your listings to life, making them more memorable and shareable.
1. Visibility 24/7:
Digital signage doesn’t take breaks. It works round the clock, ensuring your properties are in the spotlight even when the office doors are closed.
2. Automatic Updates:
No need for manual changes. With EasySignage digital signage, keep your listings current with real-time updates, ensuring clients get the latest information.
3. Enhanced Engagement:
Digital displays and Interactive screens with vivid visuals create an immersive experience that makes it easier for clients to connect with your listings.
4. Brand Boost:
Make your brand stand out in the crowded real estate market with digital signage that reinforces your identity and makes it memorable for clients.
5. Cost-Effective & Eco-Friendly:
Moving from traditional printed materials to digital signage helps reduce paper waste and promotes the development of a more sustainable environment. In addition, digital signage is more cost-effective over time than constantly printing new marketing materials.
10 Real Estate Digital Signage Application Ideas
Neighbourhood Highlights: Display key features and attractions of the neighbourhood, such as schools, parks, shopping centres, and other amenities.
Property Comparisons: Illustrate a side-by-side comparison of similar properties, showcasing variations in features, pricing, and benefits.
Local Market Trends: Show potential buyers real-time or periodic updates on local real estate market trends to help them make informed decisions.
Agent Profiles: Introduce your team and provide individual agent profiles. Emphasise their areas of expertise and highlight their successful transactions.
Recently Sold Properties: Highlight recently sold properties, showcasing successful transactions and building trust in your agency’s capabilities.
Customer Testimonials: Showcase satisfied customers through video testimonials or written reviews to build trust and credibility amongst potential buyers.
Virtual Tours: Provide virtual tours of properties, allowing clients to explore every corner and detail without physically being there.
Upcoming Open Houses: Advertise your upcoming open house events, complete with date, time, and property details to attract potential buyers.
Renovation Before-and-After: Showcase transformation stories of renovated properties by displaying before-and-after images. Inspire buyers with creative renovation ideas and highlight the potential for improvement.
Local Business Spotlights: Feature local businesses, restaurants, and services to give more insights about the community and lifestyle appeal of properties.
Conclusion
The real estate industry is constantly changing, and integrating digital signage has become an invaluable tool for agencies aiming to prosper in the digital era. With EasySignage, you can easily adapt to this dynamic environment, ensuring the best possible presentation of your properties and positioning your agency for success.