Hook Diners with Digital Signage for Your Seafood Restaurant
From the sounds of waves to the smell of freshly grilled fish, customers come into your seafood restaurant hoping for a taste of the ocean. But how do you stand out in a sea of competitors?
If you’re running a seafood restaurant, digital signage can be the ultimate catch of the day. It is more than just a screen on the wall; it’s a way to bring the freshness of the ocean right into your dining space, creating an engaging and memorable experience that keeps customers hungry for more.
In the seafood industry, catching a customer’s eye often requires more than traditional menu boards. Seafood lovers crave an experience that transports them to the ocean, from how dishes are presented to the atmosphere around them. If you want to update your specials daily or showcase fresh catches, digital signage can take your seafood restaurant to the next level.
Let’s dive deep and discover how digital signage can make waves in your restaurant!
1. Showcase Your Fresh Catches with a Digital Menu Board
One of the most practical uses of digital signage in seafood restaurants is the digital menu board. Seafood is best enjoyed fresh, and digital signage makes it easy to highlight just how fresh your offerings are. With digital menus, you can keep diners informed about daily specials, fresh catches, and seasonal dishes—all in real-time.
Daily Updates:
The seafood menus are often based on availability and change daily based on the catch. Digital menus allow you to update your offerings instantly, giving customers the freshest options available or a chef’s special.
Just got in a fresh haul of oysters? Make it the star of the screen. A bright, bold screen showcasing “Today’s Catch” is hard to ignore! Use images of each catch to showcase its freshness and quality.
Promote Limited-Time Offers:
As certain seafood items come into season, you can easily promote them. Encourage customers to try seasonal specials by highlighting them on digital screens. Create a sense of urgency with the EasySignage countdown app to display the time left to try something before the season ends.
Mouth-Watering Visuals:
Display high-quality images of your signature dishes to make your menu enticing and hard to resist. Digital signage helps you to highlight your best plates like a rotating image of a golden-brown lobster roll or the rich colours of a poke bowl, making them even more tempting.
Dynamic Content:
Digital menu boards can cycle through images, nutritional information, highlight ingredients, or even short videos like showing a behind-the-scenes quick clip of your chef preparing the dish. This not only adds visual appeal but also gives customers a sense of the quality and effort that goes into each meal from sea to plate.
Upsell with Suggested Pairings:
Including drinks and side pairing suggestions on your digital menu can encourage customers to try more of what you offer, which increases their order value and boosts your sales. For example, display pairings like “Add a crab cake to any entrée for just $5” or “Seafood platter + house wine combo”, or if someone orders grilled salmon, suggest a pairing with a crisp white wine or a special side like truffle fries.
Allergy Information:
Make it easy and clear for diners to see which dishes contain shellfish, dairy, or gluten with clear icons or labels.
2. Create a Seaside Atmosphere
Digital signage isn’t just for displaying menus, it can also help set the atmosphere in your restaurant, which makes diners feel as if they are right by the ocean. Here are a few ways to bring the ocean to your customers:
Ocean-Inspired Animations:
Use digital signage to show ocean visuals and underwater animations to create a feeling of being near the sea. Blue tones, gentle waves, seashells, and schools of fish swimming can make your seafood restaurant feel like a coastal retreat.
Background Music and Soundscapes:
Add calming background audio to your digital signage using the EasySigage background music app. Choose soft sounds like gentle waves or seabird calls to create a relaxing atmosphere and help your customers enjoy their experience.
Display Coastal Landscapes:
A rotating background of beach sunsets, fishing boats, and seaside views can give diners a full-sensory experience that enhances their meal.
Seasonal Themes:
During holidays or special occasions, you can use digital signage to show seasonal decorations. For example, during the summer, you might display beach scenes and seafood festival themes, while in winter, you can focus on cozy, ocean-themed decorations.
3. Promote Events and Specials
Show Special Offers:
Want to see a boost in sales? Remind customers about your loyalty programs and special deals that encourage them to come back again. For example, promoting “buy two, get one free” on select seafood items can increase repeated visits and larger orders.
Happy Hour Specials:
Many seafood restaurants often have special happy hour promotions for oysters or lobsters. If your seafood restaurant hosts events like “Lobster Fest,” or “Shrimp Happy Hour,” use digital signs to keep these future events rotating on your screens to inform customers and give them something new to look forward to.
4. Tell the Story Behind Your Seafood
With the growing interest in sustainability, more and more consumers are curious and want to know where their food comes from, and digital signage is the perfect way to share information and bring transparency to the table:
Source Your Seafood:
Display the origins of your seafood on the screen, like line-caught salmon from Alaska or shrimp from the Gulf of Mexico. Use visuals and text to show where the fish was caught and who caught it. Diners appreciate knowing they’re eating quality seafood that comes from responsible sources.
Introduce Fishermen and Suppliers:
Share a quick bio of your suppliers or fishermen who provide your restaurant with fresh seafood to add a personal touch. Consider using short videos or slideshows that show your seafood’s journey from the ocean to the plate. This humanizes the experience and creates a deeper connection with your customers.
Trace Your Fish:
Use the QR Code Generator from EasySignage to add a QR code on the screen that diners can scan to learn more about the origin of their seafood. For example, customers could see exactly where their tuna or lobster was caught, adding transparency and trust.
Share Fun Facts and Trivia:
Share interesting facts or trivia about seafood. For example, “Did you know lobsters can live for over 100 years?” or “Did you know oysters filter 50 gallons of water a day?” These fun quick facts educate and entertain customers and give them something to chat about while they wait.
Bonus Tip: Use visuals to show different fishing techniques or sustainability practices. Educating customers on sustainable seafood is helpful and attractive to diners who care about the environment.
5. Create an Eye-Catching Digital Signage Screen
Creating visually appealing digital signage involves more than just showcasing beautiful images of seafood; it also requires thoughtful design in terms of typography and colour.
Typography:
Choosing the right typography is important for your restaurant. Use clean, easy-to-read fonts that align with your restaurant’s vibe. For a seafood restaurant, you can use a modern maritime font that creates an ocean-inspired look for your digital signage. Pair these fonts with ocean colours and imagery to enhance the restaurant’s atmosphere.
Colours:
Choose colour palettes that reflect coastal-inspired themes, like deep blues, sandy tans, and sea greens. These colours create a cohesive theme that ties together the dining experience. Mixing subtle backgrounds with contrasting text also makes messages clear and noticeable, helping important details stand out effectively on the screen.
Check more tips for creating a good digital signage content: 15 Tips for Creating Good Digital Signage Content.
6. Save on Marketing Costs and Update Easily
With EasySignage, you can save money and avoid the ongoing costs of printed menus, posters, or flyers. Digital signage is cost-effective and eco-friendly, with easy updating and customisation options.
- No Printing Costs: Eliminate the need for printing and reprinting menus.
- Eco-Friendly Option: Digital signage is a sustainable choice, reducing paper waste and supporting your eco-conscious brand.
- Quick Updates: Easily make changes to your digital menu, promotions, or event listings whenever you need.
Investing in digital signage helps your seafood restaurant save money, make updates quickly, and adapt to changes without delay.
Why Digital Signage is a Catch for Seafood Restaurants
Digital signage isn’t just about flashy screens and moving graphics; it provides seafood restaurants with a dynamic and versatile platform to enhance customer experience, save time, and deliver up-to-date information. Here are a few reasons why:
Instant Updates:
If you’re running out of that popular lobster bisque or have just received fresh catches, and want to promote seasonal specials or happy hour deals, you can quickly update your menu in real-time in a just few clicks without the hassle of reprinting materials. Unlike printed menus or posters, digital signage allows you to instantly update your screen to reflect these changes.
Enhanced Branding:
Customizable digital signage enhances branding and reflects the unique atmosphere of your business, whether you run a chic seafood restaurant or a cozy coastal diner.
Visual Appeal:
Digital displays grab attention more effectively than static posters. Fresh, high-resolution images of your mouthwatering seafood dishes can tempt customers right at the door.
Easy Communication:
With EasySignage, you can remotely update your digital signage from anywhere. This makes it easy to manage multiple locations or quickly adjust the menu when your inventory changes.
Conclusion
Digital signage opens up a sea of possibilities for seafood restaurants, from creating a coastal atmosphere to engaging diners with delicious visuals. With the flexibility to update menus, share information about sustainability, and highlight special offers, digital signage offers a great way to elevate your restaurant’s appeal and keep customers coming back for more.
So, if you’re looking to make a splash in the seafood restaurant industry, consider using EasySignage digital signage, an easy-to-use platform that lets you create and manage content in real-time. It’s a surefire way to bring the charm of the ocean to each and every table.