Elevate Your Digital Displays With EasySignage’s Background Music App
What is Background Music for Digital Signage?
Background music for digital signage is audio played alongside the visual content on your screens. Businesses use it to set the mood, strengthen their brand, and keep customers comfortable and engaged for longer. With the right playlist, volume, and schedule, background music turns a silent display into a full sensory experience.
Picture this: You walk into your favourite café, greeted by the delicious scent of freshly brewed coffee along with the calming melody of background music. It’s the perfect ambience, creating an ideal setting for a relaxing afternoon.
Now, what if I tell you that you can easily recreate the same atmosphere in your own business with just a few simple clicks?
At EasySignage, we’re excited to introduce our latest innovation, the Background Music App . It’s the missing piece to complete your digital signage experience, adding a new dimension to your content, enhancing engagement and leaving a lasting impression on your customers.
Why Background Music Matters
Music has a remarkable ability to impact emotions, set moods, and build connections. You can see this in your favourite movie scenes where the music often plays a critical role in intensifying the feelings expressed on screen.
The same applies to digital signage, where the right blend of background music can turn a static display into a dynamic one and bring the content on your display to life.
If you own a retail store and are looking to create a welcoming atmosphere, or if you run a restaurant and want to enhance dining experiences, or if you’re a corporate office seeking to captivate visitors in reception areas, the Background Music App can provide you with versatile options to your digital signage to suit your unique needs.
How Background Music Affects Customer Behaviour
The right music does more than fill silence. Small changes in tempo, volume, and genre can shape how customers feel and behave in your space. Here is what to keep in mind:
Tempo sets the pace: Slower music tends to relax people and encourage them to stay longer, which suits cafés, restaurants, and spas. Faster music adds energy and urgency, which can suit busy retail floors and gyms.
Volume changes comfort: Music that is too loud makes conversation hard and can push customers out the door. Too quiet and it has no effect. Aim for a level where people notice the music but can still talk easily.
Genre reflects your brand: The style of music signals what kind of business you are. Acoustic and jazz feel premium and calm, while pop and electronic feel modern and upbeat. Match the genre to the image you want customers to remember.
Consistency builds recognition: Playing a consistent style every day helps customers associate a certain feeling with your brand, the same way a logo or colour does.
The goal is simple: choose music that fits your space, your customers, and the mood you want to create.
Key Benefits and Tips of Background Music in Digital Signage
Background music for digital signage is the audio or soundtracks that are played alongside visual content displayed on digital signage screens.
It is a feature that allows businesses to add a layer of auditory appeal to their digital signage displays, creating a more engaging atmosphere for their customers.
Some key benefits and tips of background music:
Playing the right background music at the right time can put potential buyers in the mood for buying and influence their long stay in your store, increasing dwell time.
Tailor the soundtrack of your business to match your brand identity. It will help in maintaining consistency in your brand’s overall image.
Schedule playlists and use different genres of music at different times of the day to create the perfect mood for any occasion.
So, Whether you want to play soothing melodies during daytime hours or energetic beats for evening promotions, the background music app lets you schedule music playtimes to align with your business hours.The choice of background music should be carefully selected to match the theme of your content displayed on the screen and appeal to the target audience of the business.
Background music should be played at an appropriate volume to avoid being distracting or overwhelming.
Additionally, studies have shown that listening to music can have a positive impact on mental health, help reduce stress and anxiety, and improve mood and attention span.
Best Background Music by Business Type
There is no single “best” background music. The right choice depends on your space, your customers, and the mood you want to set. Here are simple starting points for common business types.
Restaurants and Cafés
Aim for a relaxed, welcoming feel. Acoustic, soft jazz, or mellow pop works well during the day, with slightly livelier tracks in the evening. Keep the volume low enough for easy conversation. Slower tempos encourage guests to linger and enjoy their meal.
Retail Stores
Match the tempo to your brand energy. Upbeat pop or modern tracks (around 120 BPM or higher) create a lively, motivating atmosphere that keeps shoppers moving. For premium boutiques, choose calmer, more refined music to signal quality.
Gyms and Fitness Studios
Go for high-energy, fast-tempo music such as electronic, dance, or upbeat pop. Strong rhythm and higher volume help members stay motivated and push through workouts.
Spas and Salons
Choose calming, ambient, or instrumental music at a low volume. Slow tempos and soft sounds help clients relax and reinforce a sense of care and wellness.
Corporate Offices and Reception Areas
Keep it subtle and professional. Soft instrumental, ambient, or light jazz at a low volume creates a calm, focused environment without distracting staff or visitors.
Waiting Rooms and Clinics
Gentle, low-tempo music helps reduce stress and makes waiting feel shorter. Avoid anything jarring or loud, and keep the mood neutral and soothing.
How To Use the Background Music App in EasySignage?
EasySignage believes in simplicity without compromising functionality.
- Go to the management console: manage.easysignage.com
- Navigate to the PLAYLISTS tab and select the playlist to which you want to add the background music.
- Click on the playlist and then the layer where you want to upload the music file. Hint: use one of the small layers(324x226 layer as in the below example) on top of your layout to add music tracks to your playlist seamlessly.
- Click on Add New, and then Upload Media.
- Upload your music files. You can choose to import your files from “Your Device”, “Google Drive”, “Dropbox”, or “OneDrive”.
- Browse your files, and select the music file.
- Wait for the upload to complete, and then click on Done.
- All the uploaded music files will show in the layer’s playlist.
- Now, the playlist will only play the uploaded music files without showing the background music layer on your screen.
For more detailed information on how to use the background music app, visit the help page: HELP PAGE .
Coming Soon: Your Soundtrack Heaven!
But wait, there’s more good news! Stay tuned for the upcoming Music Library, where users can choose from a diverse collection of soundtracks to enrich their content further.
From ambient melodies to upbeat anthems, the Music Library will be your go-to resource for finding the perfect soundtrack for every occasion.
A Note on Free Music Tracks
In the meantime, for those looking for free music tracks, you can access a variety of options from Pixabay Music , which offers a selection of free music tracks to use in your displays and kickstart your creative journey.
Frequently Asked Questions About Background Music
Can I use Spotify or Apple Music for my business?
No. Personal streaming accounts are licensed for personal use only and are not meant for playing in shops, restaurants, or offices. For business use, choose royalty-free tracks or a licensed commercial music service.
What volume should background music be?
Set it loud enough that customers notice it but quiet enough that they can still talk comfortably. In relaxed spaces like cafés and spas, keep it soft. In high-energy spaces like gyms and retail, you can turn it up.
Can I schedule different music for different times of day?
Yes. With EasySignage you can schedule playlists so different music plays at different times, such as calm tracks in the morning and more upbeat music in the evening.
Do I need an internet connection to play background music?
Once your music files are uploaded and published to a screen, EasySignage players cache the content, so playback continues even if the connection drops. You need internet to upload files and update playlists.
What audio file formats can I upload to EasySignage?
You can upload common audio files, such as MP3, directly from your device, Google Drive, Dropbox, or OneDrive. For the latest supported formats, check the help page linked above.
Conclusion
With the Background Music App, EasySignage continues to empower businesses to engage their audience beyond just visuals.
Elevate your digital experience, create long-lasting impressions, and stay tuned for the upcoming Music Library.
In conclusion, the Background Music App is more than just a feature - it’s a complete game-changer for businesses looking to create unforgettable moments for their customers.
So, are you ready to turn up the volume on your digital signage and add a new dimension to your business?