The Power of Digital Signage for Deskless Workers - Enhancing Workplace Communication
In today’s fast-moving world, digital tools has changed how we communicate. Many businesses are looking for new ways to keep their employees engaged. For deskless workers, who are often on the move or don’t have access to a computer, getting important updates can be difficult.
Digital signage helps solve this problem. It’s a simple and effective way to share information with employees who don’t work at a desk.
In this article, we will explore the benefits of digital signage in enhancing workplace communication for deskless workers and help create a more informed, productive team.
Who Are Deskless Workers?
Deskless workers are people who don’t have a desk or computer for their job. They work directly with customers like sales staff, retail workers, delivery drivers, field technicians, and healthcare workers. They handle important tasks and keep daily work running.
Unlike office employees, they usually don’t have access to email, intranet, or other normal communication tools because they are always moving around. They are often the first people customers meet, so they represent the company.
Deskless workers play a key role in many businesses.
Hard to Access Information
Deskless workers often miss out on important company updates and training. They don’t always get emails or messages, so they may not receive news that affects their work. Because of this, they face special challenges in getting information and staying updated.
Information Gap: They may not know about important company news, safety rules, or upgrades, which can lead to confusion and mistakes.
Disengagement: When employees feel disconnected from the company, they may lose motivation and feel less happy or productive at work.
Inconsistent Messaging: If managers can’t share information with everyone at the same time, workers may receive mixed or incomplete messages.
Safety concerns: In jobs like construction or manufacturing, missing important safety alerts can put workers at risk.
The Rise of Digital Signage for Deskless Workers
Digital signage is a display screen used to share ads, messages, and important information. It is very useful for reaching deskless worker because it’s easy to use, simple to update, and can be placed anywhere.
Digital signage can give workers helpful and interactive content that supports their daily tasks. It’s important to make sure the content is clear, engaging, and easy for them to see.
Benefits of Digital Signage for Deskless Workers
1. Real-time Information:
Digital signage lets companies share important updates, news, and emergency alerts right away. Deskless workers don’t have to depend on notice boards or word of mouth, so they always stay informed.
2. Higher Productivity:
Workers can quickly access training videos, product details, and other helpful resources on the screen. This helps them work more effectively and provide better customer service.
3. Better Engagement:
Deskless workers can sometimes feel cut off from the rest of the company. Digital signage helps them feel included and valued by giving them easy access to company news and helpful tools. It also builds a sense of community.
4. Training and Learning:
Screens can show training videos, tips, and interactive lessons. This helps workers learn new skills and do their jobs more confidently.
5. Cost-effective:
Using digital signage saves money because companies don’t need to print or distribute paper materials. It also reduces time spent on traditional training.
6. Flexible:
Digital signage can be placed anywhere and updated instantly. This makes it perfect for workers who move around during their shifts.
7. Improved Safety:
In risky environments, real-time safety alerts on screens can help prevent accidents and remind workers to follow safety rules.
How to Set Up a Good Digital Signage Plan
To get the most out of digital signage for deskless workers, companies should follow these simple steps:
1. Set Clear Goals:
Understand the specific needs of the workers and know what you want to improve. This could be safety awareness, training, or keeping workers motivated.
2. Use Relevant Content:
Share useful information with clear visuals, simple infographics, and short videos so the message is easy to understand.
3. Choose the Right Locations:
Place screens in busy areas where deskless workers pass by often. Make sure the displays are accessible and easy to see.
4. Add Interactive Features:
Use polls, quizzes, or simple feedback tools to keep workers involved and make communication two-way.
5. Track Results and Get Feedback:
Use analytics to see what digital signage strategy is working. Get feedback from workers to understand what they like and what can be improved to make the signage more helpful.
How Can EasySignage Help?
EasySignage is a digital signage solution designed to help organisations communicate effectively with their deskless workers.
It helps overcome challenges by providing a centralised platform for organisations to display important information on screens in the workplace. This information can include health and safety guidelines, company updates, training material, and other important information that deskless workers need to know.
Easily update and make this information accessible to all employees, improving communication and ensuring that deskless workers have the information they need to perform their job effectively.
Offers a range of customisation options, allowing organisations to tailor the information displayed to meet the specific needs of their deskless workers. For example, organisations can display data in multiple languages to accommodate a diverse workforce or select specific screens for information relevant to a particular department or location.
In addition to improving communication and engagement, EasySignage also helps to increase efficiency and productivity. By providing deskless workers with the information they need to perform their job effectively, EasySignage reduces the time and effort spent searching for information, allowing workers to focus on their tasks and finish more quickly.
EasySignage is also a cost-effective solution for organisations looking to improve communication with their deskless workers. With no need for expensive hardware or IT infrastructure, organisations can quickly and easily set up a digital signage system with EasySignage, reducing costs and increasing the return on investment.
Conclusion
Consider investing in EasySignage if you’re looking for a cost-effective solution that helps organisations to overcome the challenges of communicating with deskless workers and keep them informed and connected.
Remember, effective communication is the key to unlocking the full potential of your workforce, and EasySignage is the key to effective communication for deskless employees, with its centralised platform, customisation options, and ability to improve engagement and productivity.
Contact us today to learn more about our digital signage solutions that have a variety of templates, tools and features that allow you to create custom digital signs with ease which can be a great way to reach your deskless workers.