---
title: "Play Digital Signage Alternatives: EasySignage vs Play"
description: "Looking for a Play Digital Signage alternative? EasySignage vs Play on price per screen, security certifications, hosting region, API, live TV and support. Checked November 2026."
url: https://easysignage.com/alternatives/play-digital-signage-alternative/
---

Play Digital Signage alternative

# EasySignage vs Play Digital Signage

![EasySignage vs Play Digital Signage](https://easysignage.com/images/competitors/ez-play.jpg)

Play is one of the lower-priced platforms, but EasySignage still costs 19% to 25% less per screen on every plan, billed yearly. EasySignage is also ISO 27001 certified and SOC 2 attested; Play says it holds no formal security certifications.

Price per screen per year, billed annually

| Tier | EasySignage | Play Digital Signage |  |
| --- | --- | --- | --- |
| Free | **$0** EasySignage | **$0** Play Digital Signage Free after a review |  |
| Basic | **$70** EasySignage | **$86.40** Play Digital Signage Essential | 19% less |
| Premium | **$99** EasySignage | **$129.60** Play Digital Signage Pro | 24% less |
| Enterprise | **$130** EasySignage | **$172.80** Play Digital Signage Ultimate | 25% less |

USD, annual billing, at list price for up to 5 screens. Play publishes $8, $12 and $16 per screen per month with 10% off for paying yearly; the yearly figures are our arithmetic. Play’s price per screen drops from 6 screens. Every paid EasySignage account includes one extra free screen.

Pricing and features checked against both vendors' public pages, November 2026

[Try EasySignage free](https://app.easysignage.com/) [Jump to comparison](#table)

* * *

Side by side

## EasySignage vs Play Digital Signage at a glance

Pricing and features are based on each vendor's public information. "Win" badges highlight a clear advantage.

| Feature | EasySignage | Play Digital Signage |
| --- | --- | --- |
| Free screen | 1 screen, free indefinitely | 1 screen, free after you post a review |
| Security certifications | ISO 27001 certified, SOC 2 attested Certified | None held; external security assessment only |
| Choose hosting region | Premium and Enterprise Region choice | US or Europe, set by the first user’s sign-up location |
| Players | Android, Google TV, Samsung Tizen, LG webOS Signage, Fire TV, Amazon Signage Stick, Windows, Linux, ChromeOS, Raspberry Pi, BrightSign, web | Android, Google TV, Samsung Tizen, LG webOS Signage, Fire TV, Amazon Signage Stick, Windows, macOS, Linux, Raspberry Pi, BrightSign, web |
| macOS players | Web player in Safari or Chrome | macOS |
| LG commercial displays | webOS 4.0 and up Older LG | webOS 6.0 Signage series only |
| Apps | 100+ from Basic Breadth | 56 plugins |
| Editor and templates | Drag-and-drop editor, templates and Canva on every plan | Slide editor, templates and Canva on every plan |
| AI content tools | Through Canva AI | AI assistant and AI images on every plan AI design |
| Live dashboards | Looker Studio from $7; Power BI and Tableau from $9.98 More tools | Power BI on Pro, $12; Tableau and Looker as web pages |
| Public API | Premium: content, playlists and screens, with scoped keys and webhooks Fuller API | Pro: tags, screen commands and reports; no content upload |
| AI assistant (MCP) | Premium, $9.98 EasySignage | Not published |
| Live TV and IPTV | IPTV and HDMI input apps on every plan, including Free Every plan | HLS streams on every plan; HDMI input from Pro |
| Video wall | Synced playback, Premium Built in | Through graphics cards or third-party tools; slide sync from Pro |
| Touch screens | Kiosk App Builder, Premium, $9.98 Lower price | Touch plugin, Pro, $12 |
| POS menu integrations | Oracle Simphony and Square on Enterprise Built-in POS | Menu board plugin only |
| Proof of play | Enterprise, $13 Lower price | Ultimate, $16 |
| AI audience analytics | AI Lite on Enterprise, $13: on the device, no images stored Lower price | AudienceAware on Ultimate, $16, with a Raspberry Pi and webcam |
| Emergency alerts (CAP) | Screen Takeover coming soon on Enterprise | Pro, with Alertus and Raptor CAP alerts |
| Single sign-on | SAML on Enterprise | Okta and Microsoft Entra on every plan Every plan |
| Two-factor authentication | Enterprise | Every plan, enforceable for the team Every plan |
| Cloud storage | 10 GB + 2 GB per screen on Basic; unlimited from Premium | Unlimited on every plan Storage |

Figures reflect publicly available information and can change. Check each vendor's pricing page for the latest.

Cost at scale

## What 20 screens cost per year

Plan for plan, billed annually at list price.

| Plan | EasySignage | Play Digital Signage |
| --- | --- | --- |
| Basic vs Essential | **$1,400** | $1,728 |
| Premium vs Pro | **$1,980** | $2,592 |
| Enterprise vs Ultimate | **$2,600** | $3,456 |

Our arithmetic from published list prices, not a quote. Play’s price per screen drops from 6 screens; its published example at 25 screens is about 4% to 5% below list, which these figures do not include. EasySignage takes [10% off deployments of 20 or more screens](https://easysignage.com/digital-signage-software-pricing/), and 15% or 20% off 3 and 5 year plans, booked through sales; these discounts are not included. Both offer 20% off for non-profits.

Pick a side

## Which one should you choose?

Choose EasySignage if…

### You want certified security and a lower price per screen

-   You want to **pay less on every plan**: $70 a year against $86.40 on the entry plan, and $99 against $129.60 a tier up.
-   Your security review asks for **ISO 27001 or SOC 2**; Play holds no formal certifications.
-   You want to **choose your hosting region**; Play sets it by where your first user signs up.
-   You want a **full API and an AI assistant (MCP)** from $9.98, or **Looker Studio** from $7.
-   You want **live TV on every plan**, and **proof of play and audience AI** on a $13 plan.

Choose Play Digital Signage if…

### You run macOS players or rely on CAP alerts

-   You run **macOS players**.
-   You rely on **CAP emergency alerts** today.
-   You want **unlimited storage** on the entry plan.

See how it works in your industry: [Retail promotions](https://easysignage.com/use-cases/retail-promotions/)[Digital menu boards](https://easysignage.com/use-cases/digital-menu-board/)[Employee communication](https://easysignage.com/use-cases/communication-signage/)[KPI dashboards](https://easysignage.com/use-cases/kpi-dashboards/)[Touchscreens](https://easysignage.com/use-cases/touchscreen-signage/)[AI analytics](https://easysignage.com/solutions/ai-digital-signage-analytics/)[Pricing](https://easysignage.com/digital-signage-software-pricing/)

Switching over

## Switching from Play to EasySignage

Play sells no hardware, so most players carry over and you re-pair screens rather than replace them. Check two things first: macOS players will not work with EasySignage.

[Talk to us about migrating](https://easysignage.com/contact-us/)

How the move works

1.  Check for macOS players.
2.  On monthly Play billing, remove screens to stop paying; annual plans are prepaid, so time the move to your renewal.
3.  Check BrightSign models: EasySignage supports Series 4 and 5.
4.  Pick the EasySignage tier that matches what you use.
5.  Sign up free and rebuild one screen.

Do your own homework

## How to choose digital signage software

Use this whichever way you end up going. It's the same list we'd want a buyer to hold us to.

### What to check

-   What does each screen cost per year on the plan that has the features you need?
-   Does the vendor hold ISO 27001 or a SOC 2 report?
-   Can you choose where your data is hosted?
-   Can the API upload content and build playlists, or only trigger screens?
-   Is the free screen free with no conditions?
-   Which plan includes proof of play and audience analytics?

## See EasySignage for yourself

Run your first screen free. No credit card, no contract.

[Start for FREE](https://app.easysignage.com/)

## Play Digital Signage alternative: common questions

How much does Play Digital Signage cost?

Per screen per month, Play Essential is $8, Pro is $12 and Ultimate is $16, with 10% off for paying yearly. Prices drop from 6 screens, non-profits get 20% off, and the first screen is free if you post a review. EasySignage is $7, $9.98 or $13 a month, or $70, $99 or $130 a year.

Does EasySignage cost less than Play?

Yes, on every plan: 19% less on Basic, 24% less on Premium and 25% less on Enterprise, billed yearly at list price. Play’s volume pricing narrows the gap slightly from 6 screens; EasySignage takes 10% off 20 or more screens. Both offer 20% off for non-profits.

Is Play's free screen really free?

It is free for 30 days, and free after that if you post a review on a site such as Capterra, G2 or Google. Play’s terms let it limit or remove free screens. The EasySignage free screen needs no review and shows an EasySignage logo every 10 seconds.

Is Play Digital Signage security certified?

Play says it does not hold formal security certifications and has completed an external application security assessment. EasySignage is ISO/IEC 27001:2022 certified and SOC 2 attested. Play stores data in the US or Europe depending on where your first user signs up; EasySignage lets you choose a hosting region on Premium and Enterprise.

Do EasySignage and Play both have audience analytics?

Yes. EasySignage AI Lite is in the Enterprise plan at $13 and measures crowd count, dwell time and viewer count on the device, with no images stored. Play AudienceAware is on its Ultimate plan at $16 and uses a Raspberry Pi with a webcam.

Can I switch from Play to EasySignage?

Yes. Play sells no hardware, so Android, Fire TV, Amazon Signage Stick, Samsung and LG commercial displays, Windows, Linux, Raspberry Pi and BrightSign Series 4 and 5 players carry over. macOS players are not supported by EasySignage. On monthly Play billing, remove screens to stop paying.

Keep comparing

## Other comparisons

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[EasySignage vs NoviSign](https://easysignage.com/alternatives/novisign-alternative/)

[EasySignage vs Rise Vision](https://easysignage.com/alternatives/rise-vision-alternative/)

[EasySignage vs Screenly](https://easysignage.com/alternatives/screenly-alternative/)

[EasySignage vs Spectrio](https://easysignage.com/alternatives/spectrio-alternative/)

[EasySignage vs Fusion Signage](https://easysignage.com/alternatives/fusion-signage-alternative/)

[All comparisons](https://easysignage.com/alternatives/)

We compared price per screen, security certifications, data residency, hardware, apps, editors and AI tools, dashboards, API, live TV, video walls, touch, analytics, emergency alerts, access control, storage and support. EasySignage figures come from our pricing page and plan matrix. Where we say a capability is not offered, that reflects what the vendor publicly documents, not a confirmed absence. Play Digital Signage and the other product names are trademarks of their respective owners; this page is published by EasySignage for comparison purposes.