EasySignage vs Play Digital Signage
Play is one of the lower-priced platforms, but EasySignage still costs 19% to 25% less per screen on every plan, billed yearly. EasySignage is also ISO 27001 certified and SOC 2 attested; Play says it holds no formal security certifications.
Price per screen per year, billed annually
| Tier | EasySignage | Play Digital Signage | Difference |
|---|---|---|---|
| Free | $0 EasySignage | $0 Play Digital Signage Free after a review | |
| Basic | $70 EasySignage | $86.40 Play Digital Signage Essential | 19% less |
| Premium | $99 EasySignage | $129.60 Play Digital Signage Pro | 24% less |
| Enterprise | $130 EasySignage | $172.80 Play Digital Signage Ultimate | 25% less |
USD, annual billing, at list price for up to 5 screens. Play publishes $8, $12 and $16 per screen per month with 10% off for paying yearly; the yearly figures are our arithmetic. Play’s price per screen drops from 6 screens. Every paid EasySignage account includes one extra free screen.
Pricing and features checked against both vendors' public pages, November 2026
EasySignage vs Play Digital Signage at a glance
Pricing and features are based on each vendor's public information. "Win" badges highlight a clear advantage.
| Feature | EasySignage | Play Digital Signage |
|---|---|---|
| Free screen | 1 screen, free indefinitely | 1 screen, free after you post a review |
| Security certifications | ISO 27001 certified, SOC 2 attested Certified | None held; external security assessment only |
| Choose hosting region | Premium and Enterprise Region choice | US or Europe, set by the first user’s sign-up location |
| Players | Android, Google TV, Samsung Tizen, LG webOS Signage, Fire TV, Amazon Signage Stick, Windows, Linux, ChromeOS, Raspberry Pi, BrightSign, web | Android, Google TV, Samsung Tizen, LG webOS Signage, Fire TV, Amazon Signage Stick, Windows, macOS, Linux, Raspberry Pi, BrightSign, web |
| macOS players | Web player in Safari or Chrome | macOS |
| LG commercial displays | webOS 4.0 and up Older LG | webOS 6.0 Signage series only |
| Apps | 100+ from Basic Breadth | 56 plugins |
| Editor and templates | Drag-and-drop editor, templates and Canva on every plan | Slide editor, templates and Canva on every plan |
| AI content tools | Through Canva AI | AI assistant and AI images on every plan AI design |
| Live dashboards | Looker Studio from $7; Power BI and Tableau from $9.98 More tools | Power BI on Pro, $12; Tableau and Looker as web pages |
| Public API | Premium: content, playlists and screens, with scoped keys and webhooks Fuller API | Pro: tags, screen commands and reports; no content upload |
| AI assistant (MCP) | Premium, $9.98 EasySignage | Not published |
| Live TV and IPTV | IPTV and HDMI input apps on every plan, including Free Every plan | HLS streams on every plan; HDMI input from Pro |
| Video wall | Synced playback, Premium Built in | Through graphics cards or third-party tools; slide sync from Pro |
| Touch screens | Kiosk App Builder, Premium, $9.98 Lower price | Touch plugin, Pro, $12 |
| POS menu integrations | Oracle Simphony and Square on Enterprise Built-in POS | Menu board plugin only |
| Proof of play | Enterprise, $13 Lower price | Ultimate, $16 |
| AI audience analytics | AI Lite on Enterprise, $13: on the device, no images stored Lower price | AudienceAware on Ultimate, $16, with a Raspberry Pi and webcam |
| Emergency alerts (CAP) | Screen Takeover coming soon on Enterprise | Pro, with Alertus and Raptor CAP alerts |
| Single sign-on | SAML on Enterprise | Okta and Microsoft Entra on every plan Every plan |
| Two-factor authentication | Enterprise | Every plan, enforceable for the team Every plan |
| Cloud storage | 10 GB + 2 GB per screen on Basic; unlimited from Premium | Unlimited on every plan Storage |
Figures reflect publicly available information and can change. Check each vendor's pricing page for the latest.
What 20 screens cost per year
Plan for plan, billed annually at list price.
| Plan | EasySignage | Play Digital Signage |
|---|---|---|
| Basic vs Essential | $1,400 | $1,728 |
| Premium vs Pro | $1,980 | $2,592 |
| Enterprise vs Ultimate | $2,600 | $3,456 |
Our arithmetic from published list prices, not a quote. Play’s price per screen drops from 6 screens; its published example at 25 screens is about 4% to 5% below list, which these figures do not include. EasySignage takes 10% off deployments of 20 or more screens, and 15% or 20% off 3 and 5 year plans, booked through sales; these discounts are not included. Both offer 20% off for non-profits.
Which one should you choose?
You want certified security and a lower price per screen
- You want to pay less on every plan: $70 a year against $86.40 on the entry plan, and $99 against $129.60 a tier up.
- Your security review asks for ISO 27001 or SOC 2; Play holds no formal certifications.
- You want to choose your hosting region; Play sets it by where your first user signs up.
- You want a full API and an AI assistant (MCP) from $9.98, or Looker Studio from $7.
- You want live TV on every plan, and proof of play and audience AI on a $13 plan.
You run macOS players or rely on CAP alerts
- You run macOS players.
- You rely on CAP emergency alerts today.
- You want unlimited storage on the entry plan.
Switching from Play to EasySignage
- Check for macOS players.
- On monthly Play billing, remove screens to stop paying; annual plans are prepaid, so time the move to your renewal.
- Check BrightSign models: EasySignage supports Series 4 and 5.
- Pick the EasySignage tier that matches what you use.
- Sign up free and rebuild one screen.
How to choose digital signage software
Use this whichever way you end up going. It's the same list we'd want a buyer to hold us to.
What to check
- What does each screen cost per year on the plan that has the features you need?
- Does the vendor hold ISO 27001 or a SOC 2 report?
- Can you choose where your data is hosted?
- Can the API upload content and build playlists, or only trigger screens?
- Is the free screen free with no conditions?
- Which plan includes proof of play and audience analytics?
Play Digital Signage alternative: common questions
We compared price per screen, security certifications, data residency, hardware, apps, editors and AI tools, dashboards, API, live TV, video walls, touch, analytics, emergency alerts, access control, storage and support. EasySignage figures come from our pricing page and plan matrix. Where we say a capability is not offered, that reflects what the vendor publicly documents, not a confirmed absence. Play Digital Signage and the other product names are trademarks of their respective owners; this page is published by EasySignage for comparison purposes.